Why Athens businesses are investing in B2B and wholesale portals
Athens is a capital and largest city of greece, home to about 643,000 people, and one of the markets in Greece where we build B2B and wholesale portals.
Key sectors include shipping, tourism and startups, with business districts such as Kifisias Avenue, the city centre and Marousi.
Logistics are supported by Athens International Airport, which matters when you promise customers fast delivery.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
Shoppers and trade buyers in Athens already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
What makes a Athens store feel local
A store that works in Athens respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks euro: EUR amounts from product page to invoice, so Athens buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Greek where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and IRIS instant payments and ELTA Courier sit next to the buy button.
Domain, phone and contact
Using .gr where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +30, so a customer in Athens taps once to call or message.
Talent and partners nearby
Athens draws on National Technical University of Athens and University of Athens, which means plenty of local staff, interns and technology partners to run the store after launch.
A B2B ordering portal built around your Athens business
Whatever your business sells in Athens, N&T Software designs and develops the B2B ordering portal and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Athens we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as electronics, fashion, beauty and home that have strong online demand in Greece.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your B2B ordering portal includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Delivery can be booked through ELTA Courier, ACS and Geniki Taxydromiki or dispatched by your own riders around Athens.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Multiple stock points in Greece are supported, so a Athens order ships from the nearest one.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Reports show which products, customers and areas of Athens drive revenue.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Content and design can follow how customers in Athens search and buy, including Greek where you need it.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Bulk import and sync tools mean the Athens team never re-keys stock, prices or descriptions by hand.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Customers in Athens can pay with Visa and Mastercard, IRIS instant payments and PayPal, with receipts and refunds handled in the same admin.
Industries in Athens we work with
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. Local demand in Athens is shaped by shipping, tourism and startups, so we often design catalogues and B2B ordering around those sectors. In Athens, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Athens, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Checkout and payment methods for Athens
A B2B ordering portal for Athens must support the way people here actually pay: Visa and Mastercard, IRIS instant payments, PayPal, cash on delivery (antikatavoli), bank transfer and Klarna.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in euro (EUR).
Business buyers around Kifisias Avenue often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Bank transfer
- IRIS instant payments
- PayPal
- Cash on delivery (antikatavoli)
- Visa and Mastercard
- Klarna
Shipping, couriers and local delivery in Athens
Your B2B ordering portal can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores across Athens.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Athens International Airport — makes regional and national dispatch from Athens practical.
Owning your channel in Greece
Skroutz, Public and Plaisio are where many shoppers in Athens start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Selling online legally in Greece
For Athens sellers, tax first: Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
Two frameworks shape the build: the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority, and the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Greece.
Add a mobile app for Athens customers
In Athens, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Athens time (UTC+3), in Greek if you want.
- Logistics and freight partners
- Credit and payment gateways
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Accounting and e-invoicing
- BI and reporting tools
- WhatsApp and SMS notifications
- Warehouse and inventory systems
- CRM and lead management
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Athens:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Athens customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Athens results are visible, not promised.
How Athens clients work with us
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Athens client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Greek. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Athens clients are served remotely with on-site workshops when the project needs them.
