The case for an online store in Prague
Prague is a capital and largest city of the czech republic, home to about 1.4 million people, and one of the markets in Czech Republic where we build online stores.
The local economy is driven by cybersecurity, fintech and e-commerce, and commercial activity concentrates around Karlín, Pankrác and Holešovice.
Logistics are supported by Václav Havel Airport Prague, which matters when you promise customers fast delivery.
The Czech Republic has SMEs make up 99% of all businesses in the European Union (European Commission). Czechia has one of Europe's highest numbers of online shops per capita and very price-aware buyers who compare on Heureka. Packeta pickup points and cash on delivery are still popular.
That is why more companies in Prague are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
What makes a Prague store feel local
Conversion in Prague depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Czech koruna (CZK), formatted the way Prague customers read them.
Language and content
Storefront copy, product pages and emails can run in Czech, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and instant bank transfers (GoPay, ComGate) and Česká pošta sit next to the buy button.
Domain, phone and contact
A .cz domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +420, so a customer in Prague taps once to call or message.
Talent and partners nearby
With Charles University and Czech Technical University close by, finding people to manage catalogues, content and support after launch is realistic in Prague.
Designed to your requirements, not a template
Whatever your business sells in Prague, N&T Software designs and develops the online store and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Prague we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as electronics, groceries, cosmetics and fashion that have strong online demand in the Czech Republic.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your online store includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Storefront language, imagery and navigation are set up for Prague shoppers and available in Czech.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Product data imports from your existing sheets or ERP, so Prague teams do not re-type thousands of items.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Payment steps are built around Visa and Mastercard, instant bank transfers (GoPay, ComGate) and cash on delivery (dobírka), the options shoppers here already trust.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Shipping rules can use Česká pošta, Zásilkovna (Packeta) and PPL as well as your own delivery staff in Prague.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Inventory can sit in Prague, in a partner warehouse or across Czech Republic, with click-and-collect where customers want it.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Revenue reports by product, repeat buyer and delivery area of Prague guide stock and marketing decisions.
Payments customers in Prague expect
A store that serves Prague should let customers pay the way they do offline: Visa and Mastercard, instant bank transfers (GoPay, ComGate), cash on delivery (dobírka) and Apple Pay.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in CZK — card details stay with the provider.
Zone-based payment rules let you offer different options for Karlín than for outer parts of Prague.
- Twisto/Skip Pay
- Apple Pay
- Cash on delivery (dobírka)
- Visa and Mastercard
- Instant bank transfers (GoPay, ComGate)
Fulfilment options for Prague orders
Your online store can book shipments and share tracking with Česká pošta, Zásilkovna (Packeta), PPL, DPD and GLS, or route orders to your own riders and stores across Prague.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Václav Havel Airport Prague — makes regional and national dispatch from Prague practical.
Selling online legally in the Czech Republic
Tax basics: Czech VAT (DPH) is 21% standard and 12% reduced.
Two frameworks shape the build: the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by ÚOOÚ, and the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and the Czech Civil Code consumer provisions.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Prague.
Your own store alongside Alza.cz and Mall.cz
Selling in Prague through Alza.cz, Mall.cz and Heureka gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own online store you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Who we build for in Prague
Popular online categories in the Czech Republic include electronics, groceries, cosmetics, fashion, home and sports. Local demand in Prague is shaped by cybersecurity, fintech and e-commerce, so we often design catalogues and B2B ordering around those sectors. In Prague, we most often build online stores for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with checkout and payments, then add courier and shipping aggregators once orders are flowing.
Speciality shops
Catalogue, pricing and fulfilment rules designed for speciality shops in Prague, connected to the systems you already use.
Manufacturers selling direct
Manufacturers selling direct get orders and fulfilment plus growth and reporting workflows tailored to their operations.
Grocery and food businesses
We map how grocery and food businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-outlet retailers
For multi-outlet retailers, we usually start with branded storefront, then add WhatsApp Business API once orders are flowing.
Android and iOS apps for your Prague business
In Prague, shoppers browse on phones first. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Prague time (UTC+2), in Czech if you want.
- Courier and shipping aggregators
- ERP and inventory software
- Accounting and GST/VAT invoicing
- Meta and TikTok catalogues
- Google Analytics 4 and Merchant Center
- CRM and email marketing
- WhatsApp Business API
- Payment gateways and wallets
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Prague:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for CZK, Visa and Mastercard and Česká pošta from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Prague customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Prague results are visible, not promised.
How Prague clients work with us
Prague runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Czech. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Prague clients are served remotely with on-site workshops when the project needs them.
