The case for a custom e-commerce platform in Prague
Prague is a capital and largest city of the czech republic, where around 1.4 million people live and shop, and one of the markets in Czech Republic where we build custom e-commerce platforms.
Businesses here work in cybersecurity, fintech and e-commerce; many are based around Karlín, Pankrác and Holešovice.
Logistics are supported by Václav Havel Airport Prague, which matters when you promise customers fast delivery.
The Czech Republic has SMEs make up 99% of all businesses in the European Union (European Commission). Czechia has one of Europe's highest numbers of online shops per capita and very price-aware buyers who compare on Heureka. Packeta pickup points and cash on delivery are still popular.
Shoppers and trade buyers in Prague already compare options on their phones; a custom e-commerce platform that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Local details we build into every Prague project
Conversion in Prague depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Czech koruna: CZK amounts from product page to invoice, so Prague buyers never convert in their heads.
Language and content
Content can be produced in Czech, so a Prague customer reads the store in the language they use at home.
Local trust signals
Badges for Visa and Mastercard and instant bank transfers (GoPay, ComGate), Česká pošta delivery and clear return terms reassure first-time buyers in Prague.
Domain, phone and contact
A .cz domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +420, so a customer in Prague taps once to call or message.
Talent and partners nearby
Prague draws on Charles University and Czech Technical University, which means plenty of local staff, interns and technology partners to run the store after launch.
A custom e-commerce platform built around your Prague business
Every NNT Mart custom e-commerce platform in Prague is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Prague we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as electronics, groceries, cosmetics and fashion that have strong online demand in the Czech Republic.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your custom e-commerce platform includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Prague business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Stock can be held in Prague or anywhere in Czech Republic, with pickup and local-delivery options where they make sense.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Revenue reports by product, repeat buyer and delivery area of Prague guide stock and marketing decisions.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Content and design can follow how customers in Prague search and buy, including Czech where you need it.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Bulk import and sync tools mean the Prague team never re-keys stock, prices or descriptions by hand.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Customers in Prague can pay with Visa and Mastercard, instant bank transfers (GoPay, ComGate) and cash on delivery (dobírka), with receipts and refunds handled in the same admin.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Delivery can be booked through Česká pošta, Zásilkovna (Packeta) and PPL or dispatched by your own riders around Prague.
Getting paid online in Prague
Checkout is where most online sales are won or lost. In the Czech Republic, customers expect to pay with Visa and Mastercard, instant bank transfers (GoPay, ComGate) and cash on delivery (dobírka), and many also look for Apple Pay and Twisto/Skip Pay.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in CZK — card details stay with the provider.
Business buyers around Karlín often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Twisto/Skip Pay
- Apple Pay
- Cash on delivery (dobírka)
- Instant bank transfers (GoPay, ComGate)
- Visa and Mastercard
Fulfilment options for Prague orders
Your custom e-commerce platform can book shipments and share tracking with Česká pošta, Zásilkovna (Packeta), PPL, DPD and GLS, or route orders to your own riders and stores across Prague.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Václav Havel Airport Prague — makes regional and national dispatch from Prague practical.
Compliance built into your custom e-commerce platform
On tax: Czech VAT (DPH) is 21% standard and 12% reduced.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by ÚOOÚ; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and the Czech Civil Code consumer provisions.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Czech Republic.
Prague sellers: marketplace plus your own store
Many Prague sellers already list on Alza.cz, Mall.cz, Heureka, Rohlik, Notino and Allegro.cz. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Businesses that use NNT Mart in Prague
Popular online categories in the Czech Republic include electronics, groceries, cosmetics, fashion, home and sports. Local demand in Prague is shaped by cybersecurity, fintech and e-commerce, so we often design catalogues and B2B ordering around those sectors. In Prague, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
We map how enterprises with complex catalogues sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-brand groups
For multi-brand groups, we usually start with multi-entity operations, then add PIM and DAM once orders are flowing.
Businesses outgrowing SaaS platforms
Catalogue, pricing and fulfilment rules designed for businesses outgrowing SaaS platforms in Prague, connected to the systems you already use.
Companies migrating legacy stores
Companies migrating legacy stores get deep integrations plus performance and security workflows tailored to their operations.
Regulated sectors
We map how regulated sectors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
High-traffic retailers
For high-traffic retailers, we usually start with custom workflows, then add identity and SSO once orders are flowing.
Android and iOS apps for your Prague business
In Prague, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Prague time (UTC+2), in Czech if you want.
- WMS and 3PL systems
- Cloud platforms (AWS, Azure, GCP)
- Search engines (Elasticsearch, Algolia)
- PIM and DAM
- BI and data warehouses
- Identity and SSO
- POS and store systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a custom e-commerce platform serving Prague, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for CZK, Visa and Mastercard and Česká pošta from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Prague customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
Support hours and communication for Prague
Prague runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Czech. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Prague clients are served remotely with on-site workshops when the project needs them.
