Why an online store makes sense for Novi Sad
Novi Sad is a commercial centre in Serbia with a population of roughly 260,000, and one of the places where we build online stores for local businesses.
Businesses here work in IT, outsourcing, agri-food, trade and manufacturing; many are based around the Liman district, Novi Sad Fair and the Spens area.
Logistics are supported by The Belgrade–Novi Sad high-speed railway and Danube port, which matters when you promise customers fast delivery.
Serbia has a thriving IT sector, widespread cash-on-delivery habits and rising card and QR payments. Strong courier competition keeps delivery cheap and fast.
That is why more companies in Novi Sad are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
What makes a Novi Sad store feel local
A store that works in Novi Sad respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Novi Sad shopper sees — price, tax, delivery fee, refund — is in RSD, written the local way.
Language and content
Storefront copy, product pages and emails can run in Serbian, English and Hungarian, with local date and number formats.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Novi Sad recognise: Visa, Mastercard and DinaCard and IPS NBS instant QR payments and delivery through Pošta Srbije.
Domain, phone and contact
A .срб domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +381, so a customer in Novi Sad taps once to call or message.
Talent and partners nearby
With University of Novi Sad and the Faculty of Technical Sciences close by, finding people to manage catalogues, content and support after launch is realistic in Novi Sad.
Custom-built for how you sell in Novi Sad
Every NNT Mart online store in Novi Sad is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Novi Sad we typically work with retail brands, D2C start-ups, speciality shops and manufacturers selling direct, and with sellers in categories such as electronics, fashion, home and furniture and auto parts that have strong online demand in Serbia.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your online store in Novi Sad
These are the building blocks of an online store. We scope them with you, so you pay for what your Novi Sad operation needs.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Customers in Novi Sad can pay with Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, with receipts and refunds handled in the same admin.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Couriers such as Pošta Srbije, D Express and AKS Express plug in alongside your own fleet for Novi Sad orders.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Multiple stock points in Serbia are supported, so a Novi Sad order ships from the nearest one.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Reports show which products, customers and areas of Novi Sad drive revenue.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Content and design can follow how customers in Novi Sad search and buy, including Serbian and English where you need it.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Product data imports from your existing sheets or ERP, so Novi Sad teams do not re-type thousands of items.
Industries in Novi Sad we work with
Popular online categories in Serbia include electronics, fashion, home and furniture, auto parts, food and IT products. Local demand in Novi Sad is shaped by IT, outsourcing, agri-food, trade and manufacturing, so we often design catalogues and B2B ordering around those sectors. In Novi Sad, we most often build online stores for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with checkout and payments, then add courier and shipping aggregators once orders are flowing.
Speciality shops
Catalogue, pricing and fulfilment rules designed for speciality shops in Novi Sad, connected to the systems you already use.
Manufacturers selling direct
Manufacturers selling direct get orders and fulfilment plus growth and reporting workflows tailored to their operations.
Grocery and food businesses
We map how grocery and food businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-outlet retailers
For multi-outlet retailers, we usually start with branded storefront, then add WhatsApp Business API once orders are flowing.
Checkout and payment methods for Novi Sad
Checkout is where most online sales are won or lost. In Serbia, customers expect to pay with Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, and many also look for bank transfer and Apple Pay and Google Pay.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Serbian dinar (RSD).
For Novi Sad customers ordering from the Liman district, Novi Sad Fair and the Spens area, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Visa, Mastercard and DinaCard
- Cash on delivery
- Apple Pay and Google Pay
- Bank transfer
- IPS NBS instant QR payments
Delivery and fulfilment from Novi Sad
Your online store can book shipments and share tracking with Pošta Srbije, D Express, AKS Express, City Express, DHL, BEX Express and Box Now lockers, or route orders to your own riders and stores across Novi Sad.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — The Belgrade–Novi Sad high-speed railway and Danube port — makes regional and national dispatch from Novi Sad practical.
Novi Sad sellers: marketplace plus your own store
Many Novi Sad sellers already list on KupujemProdajem, Gigatron, Tehnomanija, Limundo, Temu and Idea Shop. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your online store becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Serbia
Serbia charges 20% VAT with a 10% reduced rate; businesses must issue e-invoices through the SEF (Sistem e-Faktura) platform and fiscalise retail sales.
Customer data is handled with the Law on Personal Data Protection (2018), modelled on the GDPR and overseen by the Commissioner for Information of Public Importance in mind, and the storefront follows the Consumer Protection Law and the Law on Electronic Commerce, with a 14-day withdrawal right.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Serbia.
Add a mobile app for Novi Sad customers
In Novi Sad, shoppers browse on phones first. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+2 so offers reach Novi Sad customers when they are awake, and the interface can run in Serbian and English.
- Accounting and GST/VAT invoicing
- Payment gateways and wallets
- Courier and shipping aggregators
- WhatsApp Business API
- CRM and email marketing
- Meta and TikTok catalogues
- ERP and inventory software
- Google Analytics 4 and Merchant Center
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your online store
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Novi Sad:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for RSD, Visa, Mastercard and DinaCard and Pošta Srbije from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Novi Sad customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
Support hours and communication for Novi Sad
Novi Sad runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Serbian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Novi Sad clients are served remotely with on-site workshops when the project needs them.
