Why Wels businesses are investing in B2B and wholesale portals
Wels is a commercial centre in Austria where around 65,000 people live and shop, and one of the places where we build B2B and wholesale portals for local businesses.
Businesses here work in manufacturing and logistics; many are based around the city centre and industrial zones.
Logistics are supported by A8/A25 motorways, which matters when you promise customers fast delivery.
Austria has SMEs make up 99% of all businesses in the European Union (European Commission). Austrian shoppers buy heavily from German platforms, so locally operated stores with Austrian delivery and eps payments build loyalty. Precise German content and invoice payment matter.
That is why more companies in Wels are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Wels project
Conversion in Wels depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Wels shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
Storefront copy, product pages and emails can run in German, with local date and number formats.
Local trust signals
Badges for eps bank transfer and Klarna and invoice payment, Österreichische Post delivery and clear return terms reassure first-time buyers in Wels.
Domain, phone and contact
A .at domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +43 calling code so customers reach you without dialling errors.
Talent and partners nearby
With FH Upper Austria close by, finding people to manage catalogues, content and support after launch is realistic in Wels.
A B2B ordering portal built around your Wels business
Every NNT Mart B2B ordering portal in Wels is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Wels we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as fashion, electronics, sports and ski equipment and home that have strong online demand in Austria.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Wels clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Reports show which products, customers and areas of Wels drive revenue.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Pages, search filters and wording are tuned to how people in Wels look for products, in German if your audience needs it.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Wels team keeps its current way of working.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Customers in Wels can pay with eps bank transfer, Klarna and invoice payment and Visa and Mastercard, with receipts and refunds handled in the same admin.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Couriers such as Österreichische Post, DPD Austria and GLS plug in alongside your own fleet for Wels orders.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Inventory can sit in Wels, in a partner warehouse or across Austria, with click-and-collect where customers want it.
Industries in Wels we work with
Popular online categories in Austria include fashion, electronics, sports and ski equipment, home, books and organic food. Local demand in Wels is shaped by manufacturing and logistics, so we often design catalogues and B2B ordering around those sectors. In Wels, we most often build B2B and wholesale portals for:
Wholesalers
Catalogue, pricing and fulfilment rules designed for wholesalers in Wels, connected to the systems you already use.
FMCG distributors
FMCG distributors get contract pricing plus quotes and approvals workflows tailored to their operations.
Industrial suppliers
We map how industrial suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and hardware traders
For electrical and hardware traders, we usually start with credit and payments, then add warehouse and inventory systems once orders are flowing.
Medical and institutional suppliers
Catalogue, pricing and fulfilment rules designed for medical and institutional suppliers in Wels, connected to the systems you already use.
Dealer networks
Dealer networks get sales-team tools plus contract pricing workflows tailored to their operations.
Getting paid online in Wels
A B2B ordering portal for Wels must support the way people here actually pay: eps bank transfer, Klarna and invoice payment, Visa and Mastercard, PayPal and Apple Pay.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
For Wels customers ordering from the city centre and industrial zones, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Klarna and invoice payment
- PayPal
- Visa and Mastercard
- Eps bank transfer
- Apple Pay
Fulfilment options for Wels orders
Your B2B ordering portal can book shipments and share tracking with Österreichische Post, DPD Austria, GLS, DHL and Hermes, or route orders to your own riders and stores across Wels.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — A8/A25 motorways — makes regional and national dispatch from Wels practical.
Wels sellers: marketplace plus your own store
Many Wels sellers already list on Amazon.de, willhaben, Zalando, Universal, MediaMarkt AT and shöpping.at. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Compliance built into your B2B ordering portal
For Wels sellers, tax first: Austrian VAT (USt) is 20% standard with 13% and 10% reduced rates.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Datenschutzbehörde; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops, the Austrian FAGG distance-selling act and the E-Commerce Act (ECG).
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Wels.
Take your Wels store onto customers' phones
In Wels, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+2 so offers reach Wels customers when they are awake, and the interface can run in German.
- Warehouse and inventory systems
- WhatsApp and SMS notifications
- Logistics and freight partners
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Credit and payment gateways
- BI and reporting tools
- CRM and lead management
- Accounting and e-invoicing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Wels
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Wels:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, eps bank transfer and Österreichische Post from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Wels customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Working with our team from Wels
Wels runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in German. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Wels clients are served remotely with on-site workshops when the project needs them.
