The case for a B2B ordering portal in Graz
Graz is a capital of styria, austria, where around 307,000 people live and shop, and one of the markets in Austria where we build B2B and wholesale portals.
Key sectors include automotive and green-tech engineering, with business districts such as the city centre and Science Park.
Logistics are supported by Graz Airport, which matters when you promise customers fast delivery.
Austria has SMEs make up 99% of all businesses in the European Union (European Commission). Austrian shoppers buy heavily from German platforms, so locally operated stores with Austrian delivery and eps payments build loyalty. Precise German content and invoice payment matter.
Shoppers and trade buyers in Graz already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts eps bank transfer turns that research into orders.
What makes a Graz store feel local
Conversion in Graz depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Graz customers read them.
Language and content
We localise pages, emails and notifications into German where your audience needs it.
Local trust signals
Trust is local: familiar names such as eps bank transfer and Klarna and invoice payment and Österreichische Post sit next to the buy button.
Domain, phone and contact
Using .at where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +43 calling code so customers reach you without dialling errors.
Talent and partners nearby
With TU Graz close by, finding people to manage catalogues, content and support after launch is realistic in Graz.
Designed to your requirements, not a template
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Austria — fashion, electronics, sports and ski equipment and home — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Graz clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Couriers such as Österreichische Post, DPD Austria and GLS plug in alongside your own fleet for Graz orders.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Stock can be held in Graz or anywhere in Austria, with pickup and local-delivery options where they make sense.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Dashboards break sales down by product, customer and neighbourhood of Graz, so you see what to promote.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Storefront language, imagery and navigation are set up for Graz shoppers and available in German.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Graz team keeps its current way of working.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Payment steps are built around eps bank transfer, Klarna and invoice payment and Visa and Mastercard, the options shoppers here already trust.
Payments customers in Graz expect
Checkout is where most online sales are won or lost. In Austria, customers expect to pay with eps bank transfer, Klarna and invoice payment and Visa and Mastercard, and many also look for PayPal and Apple Pay.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in EUR — card details stay with the provider.
Business buyers around the city centre often want invoices or bank transfer, while consumers lean on eps bank transfer. We support both flows.
- Apple Pay
- Visa and Mastercard
- Eps bank transfer
- Klarna and invoice payment
- PayPal
Fulfilment options for Graz orders
Your B2B ordering portal can book shipments and share tracking with Österreichische Post, DPD Austria, GLS, DHL and Hermes, or route orders to your own riders and stores across Graz.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Graz Airport — makes regional and national dispatch from Graz practical.
Tax, invoicing and compliance in Austria
Austrian VAT (USt) is 20% standard with 13% and 10% reduced rates.
On privacy we design around the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Datenschutzbehörde; on consumer rights the store reflects the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops, the Austrian FAGG distance-selling act and the E-Commerce Act (ECG).
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Graz.
Marketplaces vs. your own B2B ordering portal in Graz
Selling in Graz through Amazon.de, willhaben and Zalando gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Graz
Popular online categories in Austria include fashion, electronics, sports and ski equipment, home, books and organic food. Local demand in Graz is shaped by automotive and green-tech engineering, so we often design catalogues and B2B ordering around those sectors. In Graz, we most often build B2B and wholesale portals for:
Wholesalers
We map how wholesalers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
FMCG distributors
For FMCG distributors, we usually start with quick and bulk ordering, then add accounting and e-invoicing once orders are flowing.
Industrial suppliers
Catalogue, pricing and fulfilment rules designed for industrial suppliers in Graz, connected to the systems you already use.
Electrical and hardware traders
Electrical and hardware traders get quotes and approvals plus sales-team tools workflows tailored to their operations.
Medical and institutional suppliers
We map how medical and institutional suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Dealer networks
For dealer networks, we usually start with business accounts, then add logistics and freight partners once orders are flowing.
Android and iOS apps for your Graz business
Phones carry most traffic in Austria. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+2 so offers reach Graz customers when they are awake, and the interface can run in German.
- Warehouse and inventory systems
- WhatsApp and SMS notifications
- Credit and payment gateways
- Logistics and freight partners
- CRM and lead management
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Accounting and e-invoicing
- BI and reporting tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your B2B ordering portal
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Graz:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, eps bank transfer and Österreichische Post from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Graz customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Graz results are visible, not promised.
Support hours and communication for Graz
Our team covers UTC+2 — 3h 30m behind India (IST) — through three 8-hour shifts, so a Graz client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in German. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Graz clients are served remotely with on-site workshops when the project needs them.
