The case for a B2B ordering portal in Kazakhstan
Kazakhstan is a market of about 20 million people where B2B and wholesale portals are growing fast, with Astana as its capital.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
Shoppers and trade buyers in Kazakhstan already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Kaspi.kz payments and Kaspi Red instalments turns that research into orders.
What makes a Kazakhstan store feel local
A store that works in Kazakhstan respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Kazakhstani tenge: KZT amounts from product page to invoice, so Kazakhstan buyers never convert in their heads.
Language and content
Content can be produced in Kazakh and Russian, so a Kazakhstan customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Kazakhstan recognise: Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank and delivery through Kazpost.
Domain, phone and contact
Using .kz where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +7, so a customer in Kazakhstan taps once to call or message.
Designed to your requirements, not a template
If you run a business in Kazakhstan and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Kazakhstan we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Pages, search filters and wording are tuned to how people in Kazakhstan look for products, in Kazakh and Russian if your audience needs it.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Kazakhstan team keeps its current way of working.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Checkout is configured for Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Shipping rules can use Kazpost, CDEK and Kaspi Delivery as well as your own delivery staff in Kazakhstan.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Inventory can sit in Kazakhstan, in a partner warehouse or across Kazakhstan, with click-and-collect where customers want it.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Reports show which products, customers and areas of Kazakhstan drive revenue.
Businesses that use NNT Mart in Kazakhstan
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. In Kazakhstan, we most often build B2B and wholesale portals for:
Wholesalers
Wholesalers get business accounts plus quick and bulk ordering workflows tailored to their operations.
FMCG distributors
We map how FMCG distributors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Industrial suppliers
For industrial suppliers, we usually start with quotes and approvals, then add CRM and lead management once orders are flowing.
Electrical and hardware traders
Catalogue, pricing and fulfilment rules designed for electrical and hardware traders in Kazakhstan, connected to the systems you already use.
Medical and institutional suppliers
Medical and institutional suppliers get credit and payments plus business accounts workflows tailored to their operations.
Dealer networks
We map how dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
How Kazakhstan customers pay online
A store that serves Kazakhstan should let customers pay the way they do offline: Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank, Visa and Mastercard and QR payments.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Kazakhstani tenge (KZT).
- Halyk Homebank
- QR payments
- Kaspi.kz payments and Kaspi Red instalments
- Cash on delivery
- Visa and Mastercard
Delivery and fulfilment across Kazakhstan
Your B2B ordering portal can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Owning your channel in Kazakhstan
Kaspi.kz Marketplace, Wildberries and Ozon are where many shoppers in Kazakhstan start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Kazakhstan
On tax: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Customer data is handled with the Law on Personal Data and Its Protection, which includes data-localisation requirements in mind, and the storefront follows the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Android and iOS apps for your Kazakhstan business
In Kazakhstan, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+5 so offers reach Kazakhstan customers when they are awake, and the interface can run in Kazakh and Russian.
- Warehouse and inventory systems
- CRM and lead management
- Logistics and freight partners
- WhatsApp and SMS notifications
- Accounting and e-invoicing
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- BI and reporting tools
- Credit and payment gateways
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Kazakhstan
Value first, depth later. For a B2B ordering portal serving Kazakhstan, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Kazakhstan customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Kazakhstan results are visible, not promised.
How Kazakhstan clients work with us
Our team covers UTC+5 — 0h 30m behind India (IST) — through three 8-hour shifts, so a Kazakhstan client always reaches someone during the local working day.
We work in English and can deliver storefront content in Kazakh and Russian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Kazakhstan are served remotely with on-site workshops when the project needs them.
