Why a B2B ordering portal makes sense for Astana
Astana is a capital of kazakhstan, with a population of roughly 1.1 million, and one of the markets in Kazakhstan where we build B2B and wholesale portals.
Businesses here work in AIFC financial centre and government; many are based around the AIFC district and Left Bank.
Logistics are supported by Nursultan Nazarbayev Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
Shoppers and trade buyers in Astana already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Kaspi.kz payments and Kaspi Red instalments turns that research into orders.
Localised for Astana, not translated into it
A store that works in Astana respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Astana shopper sees — price, tax, delivery fee, refund — is in KZT, written the local way.
Language and content
Storefront copy, product pages and emails can run in Kazakh and Russian, with local date and number formats.
Local trust signals
Badges for Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank, Kazpost delivery and clear return terms reassure first-time buyers in Astana.
Domain, phone and contact
Using .kz where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +7 calling code so customers reach you without dialling errors.
Talent and partners nearby
Astana draws on Nazarbayev University and Astana IT University, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Astana
Every NNT Mart B2B ordering portal in Astana is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Astana we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your B2B ordering portal in Astana
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Product data imports from your existing sheets or ERP, so Astana teams do not re-type thousands of items.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Payment steps are built around Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, the options shoppers here already trust.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Couriers such as Kazpost, CDEK and Kaspi Delivery plug in alongside your own fleet for Astana orders.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Inventory can sit in Astana, in a partner warehouse or across Kazakhstan, with click-and-collect where customers want it.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Revenue reports by product, repeat buyer and delivery area of Astana guide stock and marketing decisions.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Storefront language, imagery and navigation are set up for Astana shoppers and available in Kazakh and Russian.
How Astana customers pay online
A store that serves Astana should let customers pay the way they do offline: Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank, Visa and Mastercard and QR payments.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Kazakhstani tenge (KZT).
Zone-based payment rules let you offer different options for the AIFC district than for outer parts of Astana.
- Cash on delivery
- Kaspi.kz payments and Kaspi Red instalments
- QR payments
- Visa and Mastercard
- Halyk Homebank
Fulfilment options for Astana orders
Your B2B ordering portal can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Astana.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Nursultan Nazarbayev Airport — makes regional and national dispatch from Astana practical.
Rules Astana sellers must respect online
On tax: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Two frameworks shape the build: the Law on Personal Data and Its Protection, which includes data-localisation requirements, and the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Kazakhstan.
Astana sellers: marketplace plus your own store
Many Astana sellers already list on Kaspi.kz Marketplace, Wildberries, Ozon, Halyk Market and Technodom. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Businesses that use NNT Mart in Astana
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Astana is shaped by AIFC financial centre and government, so we often design catalogues and B2B ordering around those sectors. In Astana, we most often build B2B and wholesale portals for:
Wholesalers
Catalogue, pricing and fulfilment rules designed for wholesalers in Astana, connected to the systems you already use.
FMCG distributors
FMCG distributors get contract pricing plus quotes and approvals workflows tailored to their operations.
Industrial suppliers
We map how industrial suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and hardware traders
For electrical and hardware traders, we usually start with credit and payments, then add warehouse and inventory systems once orders are flowing.
Medical and institutional suppliers
Catalogue, pricing and fulfilment rules designed for medical and institutional suppliers in Astana, connected to the systems you already use.
Dealer networks
Dealer networks get sales-team tools plus contract pricing workflows tailored to their operations.
Add a mobile app for Astana customers
In Astana, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+5 so offers reach Astana customers when they are awake, and the interface can run in Kazakh and Russian.
- Accounting and e-invoicing
- Logistics and freight partners
- BI and reporting tools
- Credit and payment gateways
- WhatsApp and SMS notifications
- Warehouse and inventory systems
- CRM and lead management
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Astana
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Astana:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Astana customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Astana results are visible, not promised.
How Astana clients work with us
Our team covers UTC+5 — 0h 30m behind India (IST) — through three 8-hour shifts, so a Astana client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Kazakh and Russian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Astana clients are served remotely with on-site workshops when the project needs them.
