The case for a B2B ordering portal in Togo
Togo is a market of about 7.8 million people where B2B and wholesale portals are growing fast, with Lomé as its capital.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
For a business in Togo, the opportunity is to own the customer relationship: your own B2B ordering portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Togo store feel local
Conversion in Togo depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks West African CFA franc: XOF amounts from product page to invoice, so Togo buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in French, Ewe and Kabiyé, with local date and number formats.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Togo recognise: Flooz (Moov Money) and T-Money and delivery through La Poste du Togo.
Domain, phone and contact
Using .tg where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +228 calling code so customers reach you without dialling errors.
Custom-built for how you sell in Togo
Every NNT Mart B2B ordering portal in Togo is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Togo we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as textiles and fashion, phones and electronics, agri-products and cosmetics that have strong online demand in Togo.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your B2B ordering portal in Togo
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Togo operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Storefront language, imagery and navigation are set up for Togo shoppers and available in French and Ewe.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Togo team keeps its current way of working.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Customers in Togo can pay with Flooz (Moov Money), T-Money and Visa and Mastercard, with receipts and refunds handled in the same admin.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Shipping rules can use La Poste du Togo, DHL and Aramex as well as your own delivery staff in Togo.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Inventory can sit in Togo, in a partner warehouse or across Togo, with click-and-collect where customers want it.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Dashboards break sales down by product, customer and neighbourhood of Togo, so you see what to promote.
Industries in Togo we work with
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. In Togo, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Togo, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Togo, connected to the systems you already use.
Payments customers in Togo expect
Shoppers in Togo rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Flooz (Moov Money), T-Money and Visa and Mastercard, then cash on delivery and bank transfer.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in XOF — card details stay with the provider.
- Bank transfer
- T-Money
- Cash on delivery
- Visa and Mastercard
- Flooz (Moov Money)
Fulfilment options for Togo orders
Your B2B ordering portal can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Togo sellers: marketplace plus your own store
Many Togo sellers already list on Jumia (regional), Facebook Marketplace, local online classifieds, WhatsApp commerce and Glovo. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
Your B2B ordering portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Rules Togo sellers must respect online
Togo charges 18% VAT, with a simplified regime for small taxpayers.
On privacy we design around Law No. 2019-014 on the protection of personal data, overseen by the IPDCP; on consumer rights the store reflects the Consumer Protection Law and OHADA commercial law.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Android and iOS apps for your Togo business
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+0 so offers reach Togo customers when they are awake, and the interface can run in French and Ewe.
- Credit and payment gateways
- BI and reporting tools
- Warehouse and inventory systems
- WhatsApp and SMS notifications
- CRM and lead management
- Logistics and freight partners
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Accounting and e-invoicing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Togo
Value first, depth later. For a B2B ordering portal serving Togo, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Togo customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Togo results are visible, not promised.
Support hours and communication for Togo
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Togo client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Togo are served remotely with on-site workshops when the project needs them.
