The case for a shopping app in Togo
Togo is a market of about 7.8 million people where mobile commerce apps are growing fast, with Lomé as its capital.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
Shoppers and trade buyers in Togo already compare options on their phones; a shopping app that loads fast, shows accurate stock and accepts Flooz (Moov Money) turns that research into orders.
Localised for Togo, not translated into it
Conversion in Togo depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Togo shopper sees — price, tax, delivery fee, refund — is in XOF, written the local way.
Language and content
Storefront copy, product pages and emails can run in French, Ewe and Kabiyé, with local date and number formats.
Local trust signals
Badges for Flooz (Moov Money) and T-Money, La Poste du Togo delivery and clear return terms reassure first-time buyers in Togo.
Domain, phone and contact
Using .tg where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +228, so a customer in Togo taps once to call or message.
Custom-built for how you sell in Togo
Every NNT Mart shopping app in Togo is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include grocery and pharmacy chains, restaurants and cloud kitchens, distributors with dealer networks and D2C start-ups. Categories that sell especially well online in Togo — textiles and fashion, phones and electronics, agri-products and cosmetics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your shopping app includes
These are the building blocks of a shopping app. We scope them with you, so you pay for what your Togo operation needs.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Delivery can be booked through La Poste du Togo, DHL and Aramex or dispatched by your own riders around Togo.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Stock can be held in Togo or anywhere in Togo, with pickup and local-delivery options where they make sense.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Revenue reports by product, repeat buyer and delivery area of Togo guide stock and marketing decisions.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Content and design can follow how customers in Togo search and buy, including French and Ewe where you need it.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Togo team keeps its current way of working.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Payment steps are built around Flooz (Moov Money), T-Money and Visa and Mastercard, the options shoppers here already trust.
Industries in Togo we work with
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. In Togo, we most often build mobile commerce apps for:
Retail brands
For retail brands, we usually start with dealer and B2B app, then add commerce APIs and headless backends once orders are flowing.
Grocery and pharmacy chains
Catalogue, pricing and fulfilment rules designed for grocery and pharmacy chains in Togo, connected to the systems you already use.
Restaurants and cloud kitchens
Restaurants and cloud kitchens get delivery partner app plus engagement workflows tailored to their operations.
Distributors with dealer networks
We map how distributors with dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with performance and offline, then add analytics and crash reporting once orders are flowing.
Marketplace operators
Catalogue, pricing and fulfilment rules designed for marketplace operators in Togo, connected to the systems you already use.
Checkout and payment methods for Togo
Shoppers in Togo rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Flooz (Moov Money), T-Money and Visa and Mastercard, then cash on delivery and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in West African CFA franc (XOF).
- T-Money
- Flooz (Moov Money)
- Visa and Mastercard
- Cash on delivery
- Bank transfer
Fulfilment options for Togo orders
Your shopping app can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Owning your channel in Togo
Selling in Togo through Jumia (regional), Facebook Marketplace and local online classifieds gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your shopping app
Tax basics: Togo charges 18% VAT, with a simplified regime for small taxpayers.
Customer data is handled with Law No. 2019-014 on the protection of personal data, overseen by the IPDCP in mind, and the storefront follows the Consumer Protection Law and OHADA commercial law.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Mobile commerce in Togo
Phones carry most traffic in Togo. Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+0 so offers reach Togo customers when they are awake, and the interface can run in French and Ewe.
- Payment SDKs and wallets
- Commerce APIs and headless backends
- Analytics and crash reporting
- Maps and location services
- Customer support chat
- Social login
- Barcode and QR scanning
- Firebase and push messaging
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For a shopping app serving Togo, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Togo customers actually buy. |
Success is measured on app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app — tracked on a dashboard you can see from launch day.
How Togo clients work with us
Togo runs on UTC+0, which is 5h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in French. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your shopping app.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Togo are served remotely with on-site workshops when the project needs them.
