The case for a custom e-commerce platform in Yerevan
Yerevan is a capital and largest city of armenia, with a population of roughly 1.1 million, and one of the markets in Armenia where we build custom e-commerce platforms.
Businesses here work in IT, jewellery, brandy, banking and tourism; many are based around Kentron, Arabkir and the Northern Avenue business area.
Logistics are supported by Zvartnots International Airport, which matters when you promise customers fast delivery.
Armenia has a booming IT sector, a wide diaspora and increasingly cashless payments through Idram and bank apps. Local producers of wine, brandy and food increasingly sell directly to diaspora buyers worldwide.
Shoppers and trade buyers in Yerevan already compare options on their phones; a custom e-commerce platform that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Local details we build into every Yerevan project
A store that works in Yerevan respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Armenian dram (AMD), formatted the way Yerevan customers read them.
Language and content
Content can be produced in Armenian, Russian and English, so a Yerevan customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Yerevan recognise: Visa and Mastercard and Arca cards and delivery through HayPost.
Domain, phone and contact
A .am domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +374, so a customer in Yerevan taps once to call or message.
Talent and partners nearby
Yerevan draws on Yerevan State University and the American University of Armenia, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Yerevan
Every NNT Mart custom e-commerce platform in Yerevan is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Armenia — IT and electronics, jewellery, wine and brandy and fashion — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your custom e-commerce platform in Yerevan
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Yerevan business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Dashboards break sales down by product, customer and neighbourhood of Yerevan, so you see what to promote.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Storefront language, imagery and navigation are set up for Yerevan shoppers and available in Armenian and Russian.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Yerevan team keeps its current way of working.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Checkout is configured for Visa and Mastercard, Arca cards and Idram wallet.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Shipping rules can use HayPost, Glovo couriers and DHL as well as your own delivery staff in Yerevan.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Stock can be held in Yerevan or anywhere in Armenia, with pickup and local-delivery options where they make sense.
Industries in Yerevan we work with
Popular online categories in Armenia include IT and electronics, jewellery, wine and brandy, fashion, food and dried fruit and tourism products. Local demand in Yerevan is shaped by IT, jewellery, brandy, banking and tourism, so we often design catalogues and B2B ordering around those sectors. In Yerevan, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Yerevan, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in Yerevan expect
A store that serves Yerevan should let customers pay the way they do offline: Visa and Mastercard, Arca cards, Idram wallet and Telcell.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Armenian dram (AMD).
For Yerevan customers ordering from Kentron, Arabkir and the Northern Avenue business area, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Telcell
- Arca cards
- Visa and Mastercard
- Cash on delivery
- Apple Pay and Google Pay
- Idram wallet
Shipping, couriers and local delivery in Yerevan
Your custom e-commerce platform can book shipments and share tracking with HayPost, Glovo couriers, DHL, Yerevan City delivery fleets and Pickpoint lockers, or route orders to your own riders and stores across Yerevan.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Zvartnots International Airport — makes regional and national dispatch from Yerevan practical.
Owning your channel in Armenia
List.am, Wildberries (regional) and Ozon are where many shoppers in Yerevan start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Tax, invoicing and compliance in Armenia
For Yerevan sellers, tax first: Armenia charges 20% VAT; sole traders and small businesses can choose simplified turnover tax regimes, and e-invoicing is mandatory for VAT taxpayers.
Two frameworks shape the build: the Law on Protection of Personal Data (2015, updated 2024), overseen by the Personal Data Protection Agency, and the Law on Protection of Consumer Rights and the Law on Electronic Commerce, giving distance-selling withdrawal rights.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Yerevan.
Add a mobile app for Yerevan customers
Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
Apps are published under your own developer accounts and share the same backend as your custom e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+4 so offers reach Yerevan customers when they are awake, and the interface can run in Armenian and Russian.
- POS and store systems
- WMS and 3PL systems
- Cloud platforms (AWS, Azure, GCP)
- BI and data warehouses
- Identity and SSO
- PIM and DAM
- Search engines (Elasticsearch, Algolia)
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Yerevan
Value first, depth later. For a custom e-commerce platform serving Yerevan, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for AMD, Visa and Mastercard and HayPost from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Yerevan customers actually buy. |
Success is measured on page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership — tracked on a dashboard you can see from launch day.
How Yerevan clients work with us
Yerevan runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Armenian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Yerevan clients are served remotely with on-site workshops when the project needs them.
