Why a custom e-commerce platform makes sense for Switzerland
Switzerland is a market of about 9.1 million people where custom e-commerce platforms are growing fast, with Bern as its capital.
Switzerland has very high spending per online shopper and expects multilingual stores in German, French and Italian. TWINT and invoice payment are must-haves.
That is why more companies in Switzerland are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Localised for Switzerland, not translated into it
A store that works in Switzerland respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Swiss franc: CHF amounts from product page to invoice, so Switzerland buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into German, French and Italian where your audience needs it.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Switzerland recognise: TWINT and PostFinance Card and delivery through Swiss Post.
Domain, phone and contact
A .ch domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +41 calling code so customers reach you without dialling errors.
A custom e-commerce platform built around your Switzerland business
Your custom e-commerce platform is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Switzerland we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as electronics, fashion, watches and luxury and groceries that have strong online demand in Switzerland.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your custom e-commerce platform includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Switzerland business sells.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Shipping rules can use Swiss Post, DPD Switzerland and Planzer as well as your own delivery staff in Switzerland.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Inventory can sit in Switzerland, in a partner warehouse or across Switzerland, with click-and-collect where customers want it.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Dashboards break sales down by product, customer and neighbourhood of Switzerland, so you see what to promote.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Pages, search filters and wording are tuned to how people in Switzerland look for products, in German and French if your audience needs it.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Product data imports from your existing sheets or ERP, so Switzerland teams do not re-type thousands of items.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Payment steps are built around TWINT, PostFinance Card and Visa and Mastercard, the options shoppers here already trust.
Businesses that use NNT Mart in Switzerland
Popular online categories in Switzerland include electronics, fashion, watches and luxury, groceries, home and sports. In Switzerland, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Switzerland, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in Switzerland expect
A custom e-commerce platform for Switzerland must support the way people here actually pay: TWINT, PostFinance Card, Visa and Mastercard, invoice payment, PayPal and Apple Pay.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Swiss franc (CHF).
- TWINT
- Visa and Mastercard
- Invoice payment
- PayPal
- Apple Pay
- PostFinance Card
Delivery and fulfilment across Switzerland
Your custom e-commerce platform can book shipments and share tracking with Swiss Post, DPD Switzerland, Planzer, DHL Express and Quickpac, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Switzerland sellers: marketplace plus your own store
Digitec Galaxus, Zalando and Brack.ch are where many shoppers in Switzerland start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your custom e-commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Rules Switzerland sellers must respect online
For Switzerland sellers, tax first: Swiss VAT (MWST/TVA) is 8.1% standard with 2.6% and 3.8% reduced rates; foreign sellers above the threshold must register.
On privacy we design around the revised Federal Act on Data Protection (nFADP), in force since September 2023; on consumer rights the store reflects the Swiss Code of Obligations and the Unfair Competition Act (UWG), which require clear identification and pricing.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Android and iOS apps for your Switzerland business
In Switzerland, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
Apps are published under your own developer accounts and share the same backend as your custom e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+2 so offers reach Switzerland customers when they are awake, and the interface can run in German and French.
- POS and store systems
- WMS and 3PL systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- Identity and SSO
- Cloud platforms (AWS, Azure, GCP)
- BI and data warehouses
- PIM and DAM
- Search engines (Elasticsearch, Algolia)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your custom e-commerce platform
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Switzerland:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for CHF, TWINT and Swiss Post from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Switzerland customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Switzerland results are visible, not promised.
Time zones, language and support
Switzerland runs on UTC+2, which is 3h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Romansh, Italian and German. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Switzerland are served remotely with on-site workshops when the project needs them.
