The case for an international e-commerce platform in Greece
Greece is a market of about 10 million people where international and multi-region stores are growing fast, with Athens as its capital.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
That is why more companies in Greece are moving from phone, WhatsApp and spreadsheet orders to a proper international e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Greece project
A store that works in Greece respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Greece customers read them.
Language and content
Storefront copy, product pages and emails can run in Greek, with local date and number formats.
Local trust signals
Badges for Visa and Mastercard and IRIS instant payments, ELTA Courier delivery and clear return terms reassure first-time buyers in Greece.
Domain, phone and contact
Using .gr where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +30 calling code so customers reach you without dialling errors.
Custom-built for how you sell in Greece
We do not hand Greece businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include D2C brands expanding abroad, manufacturers selling to distributors overseas, diaspora-focused retailers and tourism and gifting businesses. Categories that sell especially well online in Greece — electronics, fashion, beauty and home — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your international e-commerce platform includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Pages, search filters and wording are tuned to how people in Greece look for products, in Greek if your audience needs it.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Product data imports from your existing sheets or ERP, so Greece teams do not re-type thousands of items.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Checkout is configured for Visa and Mastercard, IRIS instant payments and PayPal.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Delivery can be booked through ELTA Courier, ACS and Geniki Taxydromiki or dispatched by your own riders around Greece.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Multiple stock points in Greece are supported, so a Greece order ships from the nearest one.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Reports show which products, customers and areas of Greece drive revenue.
Who we build for in Greece
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. In Greece, we most often build international and multi-region stores for:
Exporters
We map how exporters sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C brands expanding abroad
For D2C brands expanding abroad, we usually start with tax and duties, then add tax engines once orders are flowing.
Manufacturers selling to distributors overseas
Catalogue, pricing and fulfilment rules designed for manufacturers selling to distributors overseas in Greece, connected to the systems you already use.
Diaspora-focused retailers
Diaspora-focused retailers get cross-border shipping plus regional reporting workflows tailored to their operations.
Tourism and gifting businesses
We map how tourism and gifting businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-country retail groups
For multi-country retail groups, we usually start with regional storefronts, then add marketplace feeds by country once orders are flowing.
Payments customers in Greece expect
Shoppers in Greece rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, IRIS instant payments and PayPal, then cash on delivery (antikatavoli), bank transfer and Klarna.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
- Cash on delivery (antikatavoli)
- IRIS instant payments
- PayPal
- Klarna
- Visa and Mastercard
- Bank transfer
Fulfilment options for Greece orders
Your international e-commerce platform can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Greece sellers: marketplace plus your own store
For a Greece business, Skroutz, Public, Plaisio and Kotsovolos are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your international e-commerce platform
Tax basics: Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
Two frameworks shape the build: the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority, and the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Mobile commerce in Greece
In Greece, shoppers browse on phones first. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Greece customers when they are awake, and the interface can run in Greek.
- Geo-IP and consent platforms
- Regional analytics
- ERP and accounting
- International couriers and 3PLs
- Marketplace feeds by country
- Tax engines
- Multi-currency payment providers
- Translation management
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For an international e-commerce platform serving Greece, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Greece customers actually buy. |
Success is measured on conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping — tracked on a dashboard you can see from launch day.
Time zones, language and support
Greece runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Greek. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your international e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Greece are served remotely with on-site workshops when the project needs them.
