Why an international e-commerce platform makes sense for Vietnam
Vietnam is a market of about 96 million people where international and multi-region stores are growing fast, with Hanoi as its capital.
Vietnam is one of the fastest-growing e-commerce markets in Asia, driven by young urban shoppers. Cash on delivery remains common, but QR and wallet payments are rising quickly.
For a business in Vietnam, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Vietnam project
A store that works in Vietnam respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Vietnam shopper sees — price, tax, delivery fee, refund — is in VND, written the local way.
Language and content
Storefront copy, product pages and emails can run in Vietnamese, with local date and number formats.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Vietnam recognise: cash on delivery and MoMo and delivery through Vietnam Post (VNPost).
Domain, phone and contact
Using .vn where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +84, so a customer in Vietnam taps once to call or message.
Custom-built for how you sell in Vietnam
Whatever your business sells in Vietnam, N&T Software designs and develops the international e-commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Vietnam we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as fashion, beauty, electronics and mother and baby that have strong online demand in Vietnam.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your international e-commerce platform in Vietnam
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Vietnam business sells.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Delivery can be booked through Vietnam Post (VNPost), Giao Hàng Nhanh (GHN) and Giao Hàng Tiết Kiệm (GHTK) or dispatched by your own riders around Vietnam.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Inventory can sit in Vietnam, in a partner warehouse or across Vietnam, with click-and-collect where customers want it.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Dashboards break sales down by product, customer and neighbourhood of Vietnam, so you see what to promote.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Content and design can follow how customers in Vietnam search and buy, including Vietnamese where you need it.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Product data imports from your existing sheets or ERP, so Vietnam teams do not re-type thousands of items.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Checkout is configured for cash on delivery, MoMo and ZaloPay.
Getting paid online in Vietnam
Shoppers in Vietnam rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means cash on delivery, MoMo and ZaloPay, then VNPay QR, bank transfer (Napas 247) and Visa and Mastercard.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Vietnamese đồng (VND).
- Bank transfer (Napas 247)
- ZaloPay
- Visa and Mastercard
- Cash on delivery
- VNPay QR
- MoMo
Delivery and fulfilment across Vietnam
Your international e-commerce platform can book shipments and share tracking with Vietnam Post (VNPost), Giao Hàng Nhanh (GHN), Giao Hàng Tiết Kiệm (GHTK), Viettel Post, J&T Express and Ninja Van, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Selling online legally in Vietnam
For Vietnam sellers, tax first: Vietnam VAT is 10% standard, temporarily reduced to 8% for many goods, and e-commerce platforms withhold tax for household sellers from July 2025.
On privacy we design around Decree 13/2023 on Personal Data Protection and the Personal Data Protection Law taking effect in 2026; on consumer rights the store reflects the Law on Protection of Consumer Rights 2023 and Decree 85/2021 on e-commerce, which requires website notification to the MOIT.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Your own store alongside Shopee and TikTok Shop
Shopee, TikTok Shop and Lazada are where many shoppers in Vietnam start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own international e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Businesses that use NNT Mart in Vietnam
Popular online categories in Vietnam include fashion, beauty, electronics, mother and baby, groceries and home. In Vietnam, we most often build international and multi-region stores for:
Exporters
For exporters, we usually start with local payments, then add multi-currency payment providers once orders are flowing.
D2C brands expanding abroad
Catalogue, pricing and fulfilment rules designed for D2C brands expanding abroad in Vietnam, connected to the systems you already use.
Manufacturers selling to distributors overseas
Manufacturers selling to distributors overseas get tax and duties plus compliance pages workflows tailored to their operations.
Diaspora-focused retailers
We map how diaspora-focused retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Tourism and gifting businesses
For tourism and gifting businesses, we usually start with regional reporting, then add geo-IP and consent platforms once orders are flowing.
Multi-country retail groups
Catalogue, pricing and fulfilment rules designed for multi-country retail groups in Vietnam, connected to the systems you already use.
Mobile commerce in Vietnam
Phones carry most traffic in Vietnam. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+7 so offers reach Vietnam customers when they are awake, and the interface can run in Vietnamese.
- International couriers and 3PLs
- Multi-currency payment providers
- Translation management
- Marketplace feeds by country
- ERP and accounting
- Geo-IP and consent platforms
- Tax engines
- Regional analytics
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
Value first, depth later. For an international e-commerce platform serving Vietnam, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for VND, cash on delivery and Vietnam Post (VNPost) from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Vietnam customers actually buy. |
Success is measured on conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping — tracked on a dashboard you can see from launch day.
Support hours and communication for Vietnam
Vietnam runs on UTC+7, which is 1h 30m ahead of India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Vietnamese. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Vietnam are served remotely with on-site workshops when the project needs them.
