Why a custom e-commerce platform makes sense for Vietnam
Vietnam is a market of about 96 million people where custom e-commerce platforms are growing fast, with Hanoi as its capital.
Vietnam is one of the fastest-growing e-commerce markets in Asia, driven by young urban shoppers. Cash on delivery remains common, but QR and wallet payments are rising quickly.
That is why more companies in Vietnam are moving from phone, WhatsApp and spreadsheet orders to a proper custom e-commerce platform — one place where products, prices, payments, orders and customers are managed together.
What makes a Vietnam store feel local
A store that works in Vietnam respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Vietnam shopper sees — price, tax, delivery fee, refund — is in VND, written the local way.
Language and content
We localise pages, emails and notifications into Vietnamese where your audience needs it.
Local trust signals
Trust is local: familiar names such as cash on delivery and MoMo and Vietnam Post (VNPost) sit next to the buy button.
Domain, phone and contact
Using .vn where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +84 calling code so customers reach you without dialling errors.
Custom-built for how you sell in Vietnam
If you run a business in Vietnam and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Vietnam we typically work with enterprises with complex catalogues, multi-brand groups, businesses outgrowing SaaS platforms and companies migrating legacy stores, and with sellers in categories such as fashion, beauty, electronics and mother and baby that have strong online demand in Vietnam.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your custom e-commerce platform includes
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Multiple stock points in Vietnam are supported, so a Vietnam order ships from the nearest one.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Dashboards break sales down by product, customer and neighbourhood of Vietnam, so you see what to promote.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Pages, search filters and wording are tuned to how people in Vietnam look for products, in Vietnamese if your audience needs it.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Product data imports from your existing sheets or ERP, so Vietnam teams do not re-type thousands of items.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Customers in Vietnam can pay with cash on delivery, MoMo and ZaloPay, with receipts and refunds handled in the same admin.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Couriers such as Vietnam Post (VNPost), Giao Hàng Nhanh (GHN) and Giao Hàng Tiết Kiệm (GHTK) plug in alongside your own fleet for Vietnam orders.
Industries in Vietnam we work with
Popular online categories in Vietnam include fashion, beauty, electronics, mother and baby, groceries and home. In Vietnam, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
Enterprises with complex catalogues get custom workflows plus multi-entity operations workflows tailored to their operations.
Multi-brand groups
We map how multi-brand groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Businesses outgrowing SaaS platforms
For businesses outgrowing SaaS platforms, we usually start with deep integrations, then add WMS and 3PL systems once orders are flowing.
Companies migrating legacy stores
Catalogue, pricing and fulfilment rules designed for companies migrating legacy stores in Vietnam, connected to the systems you already use.
Regulated sectors
Regulated sectors get migration plus custom workflows workflows tailored to their operations.
High-traffic retailers
We map how high-traffic retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Getting paid online in Vietnam
A store that serves Vietnam should let customers pay the way they do offline: cash on delivery, MoMo, ZaloPay and VNPay QR.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in VND — card details stay with the provider.
- Bank transfer (Napas 247)
- MoMo
- VNPay QR
- Visa and Mastercard
- ZaloPay
- Cash on delivery
Delivery and fulfilment across Vietnam
Your custom e-commerce platform can book shipments and share tracking with Vietnam Post (VNPost), Giao Hàng Nhanh (GHN), Giao Hàng Tiết Kiệm (GHTK), Viettel Post, J&T Express and Ninja Van, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Marketplaces vs. your own custom e-commerce platform in Vietnam
Many Vietnam sellers already list on Shopee, TikTok Shop, Lazada, Tiki, Sendo and Zalo shops. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your custom e-commerce platform
Tax basics: Vietnam VAT is 10% standard, temporarily reduced to 8% for many goods, and e-commerce platforms withhold tax for household sellers from July 2025.
On privacy we design around Decree 13/2023 on Personal Data Protection and the Personal Data Protection Law taking effect in 2026; on consumer rights the store reflects the Law on Protection of Consumer Rights 2023 and Decree 85/2021 on e-commerce, which requires website notification to the MOIT.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Android and iOS apps for your Vietnam business
In Vietnam, shoppers browse on phones first. Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Vietnam time (UTC+7), in Vietnamese if you want.
- Search engines (Elasticsearch, Algolia)
- BI and data warehouses
- Identity and SSO
- Cloud platforms (AWS, Azure, GCP)
- WMS and 3PL systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- POS and store systems
- PIM and DAM
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a custom e-commerce platform in Vietnam:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for VND, cash on delivery and Vietnam Post (VNPost) from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Vietnam customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Vietnam results are visible, not promised.
How Vietnam clients work with us
Our team covers UTC+7 — 1h 30m ahead of India (IST) — through three 8-hour shifts, so a Vietnam client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Vietnamese. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Vietnam are served remotely with on-site workshops when the project needs them.
