Why Vietnam businesses are investing in B2B and wholesale portals
Vietnam is a market of about 96 million people where B2B and wholesale portals are growing fast, with Hanoi as its capital.
Vietnam is one of the fastest-growing e-commerce markets in Asia, driven by young urban shoppers. Cash on delivery remains common, but QR and wallet payments are rising quickly.
For a business in Vietnam, the opportunity is to own the customer relationship: your own B2B ordering portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Vietnam store feel local
A store that works in Vietnam respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Vietnamese đồng (VND), formatted the way Vietnam customers read them.
Language and content
Content can be produced in Vietnamese, so a Vietnam customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Vietnam recognise: cash on delivery and MoMo and delivery through Vietnam Post (VNPost).
Domain, phone and contact
Using .vn where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +84 calling code so customers reach you without dialling errors.
Designed to your requirements, not a template
Every NNT Mart B2B ordering portal in Vietnam is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Vietnam — fashion, beauty, electronics and mother and baby — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your B2B ordering portal in Vietnam
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Customers in Vietnam can pay with cash on delivery, MoMo and ZaloPay, with receipts and refunds handled in the same admin.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Delivery can be booked through Vietnam Post (VNPost), Giao Hàng Nhanh (GHN) and Giao Hàng Tiết Kiệm (GHTK) or dispatched by your own riders around Vietnam.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Stock can be held in Vietnam or anywhere in Vietnam, with pickup and local-delivery options where they make sense.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Reports show which products, customers and areas of Vietnam drive revenue.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Storefront language, imagery and navigation are set up for Vietnam shoppers and available in Vietnamese.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Product data imports from your existing sheets or ERP, so Vietnam teams do not re-type thousands of items.
Who we build for in Vietnam
Popular online categories in Vietnam include fashion, beauty, electronics, mother and baby, groceries and home. In Vietnam, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Vietnam, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Vietnam, connected to the systems you already use.
Checkout and payment methods for Vietnam
A B2B ordering portal for Vietnam must support the way people here actually pay: cash on delivery, MoMo, ZaloPay, VNPay QR, bank transfer (Napas 247) and Visa and Mastercard.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Vietnamese đồng (VND).
- ZaloPay
- Cash on delivery
- MoMo
- Bank transfer (Napas 247)
- Visa and Mastercard
- VNPay QR
Delivery and fulfilment across Vietnam
Your B2B ordering portal can book shipments and share tracking with Vietnam Post (VNPost), Giao Hàng Nhanh (GHN), Giao Hàng Tiết Kiệm (GHTK), Viettel Post, J&T Express and Ninja Van, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Marketplaces vs. your own B2B ordering portal in Vietnam
Selling in Vietnam through Shopee, TikTok Shop and Lazada gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Rules Vietnam sellers must respect online
For Vietnam sellers, tax first: Vietnam VAT is 10% standard, temporarily reduced to 8% for many goods, and e-commerce platforms withhold tax for household sellers from July 2025.
Two frameworks shape the build: Decree 13/2023 on Personal Data Protection and the Personal Data Protection Law taking effect in 2026, and the Law on Protection of Consumer Rights 2023 and Decree 85/2021 on e-commerce, which requires website notification to the MOIT.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Mobile commerce in Vietnam
In Vietnam, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+7 so offers reach Vietnam customers when they are awake, and the interface can run in Vietnamese.
- Logistics and freight partners
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- BI and reporting tools
- Accounting and e-invoicing
- Credit and payment gateways
- CRM and lead management
- Warehouse and inventory systems
- WhatsApp and SMS notifications
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Vietnam
Value first, depth later. For a B2B ordering portal serving Vietnam, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for VND, cash on delivery and Vietnam Post (VNPost) from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Vietnam customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so Vietnam results are visible, not promised.
Support hours and communication for Vietnam
Our team covers UTC+7 — 1h 30m ahead of India (IST) — through three 8-hour shifts, so a Vietnam client always reaches someone during the local working day.
We work in English and can deliver storefront content in Vietnamese. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Vietnam are served remotely with on-site workshops when the project needs them.
