Why Georgia businesses are investing in mobile commerce apps
Georgia is a market of about 3.9 million people where mobile commerce apps are growing fast, with Tbilisi as its capital.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Georgia already compare options on their phones; a shopping app that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Local details we build into every Georgia project
A store that works in Georgia respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Georgian lari: GEL amounts from product page to invoice, so Georgia buyers never convert in their heads.
Language and content
Content can be produced in Georgian, English and Russian, so a Georgia customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Georgia recognise: Visa and Mastercard and TBC Pay and BOG Pay and delivery through Georgian Post.
Domain, phone and contact
Using .ge where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +995, so a customer in Georgia taps once to call or message.
Custom-built for how you sell in Georgia
Whatever your business sells in Georgia, N&T Software designs and develops the shopping app and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include grocery and pharmacy chains, restaurants and cloud kitchens, distributors with dealer networks and D2C start-ups. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your shopping app includes
These are the building blocks of a shopping app. We scope them with you, so you pay for what your Georgia operation needs.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Revenue reports by product, repeat buyer and delivery area of Georgia guide stock and marketing decisions.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Storefront language, imagery and navigation are set up for Georgia shoppers and available in Georgian and English.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Georgia team keeps its current way of working.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Customers in Georgia can pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, with receipts and refunds handled in the same admin.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Couriers such as Georgian Post, Wolt Drive and DHL plug in alongside your own fleet for Georgia orders.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Inventory can sit in Georgia, in a partner warehouse or across Georgia, with click-and-collect where customers want it.
Checkout and payment methods for Georgia
Shoppers in Georgia rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, then bank transfer, cash on delivery and Space and TBC instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in GEL — card details stay with the provider.
- TBC Pay and BOG Pay
- Apple Pay and Google Pay
- Space and TBC instalments
- Bank transfer
- Cash on delivery
- Visa and Mastercard
Shipping, couriers and local delivery in Georgia
Your shopping app can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Selling online legally in Georgia
Tax basics: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Two frameworks shape the build: the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service, and the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Marketplaces vs. your own shopping app in Georgia
Extra.ge, MyAuto.ge and MyHome.ge are where many shoppers in Georgia start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Who we build for in Georgia
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. In Georgia, we most often build mobile commerce apps for:
Retail brands
For retail brands, we usually start with dealer and B2B app, then add commerce APIs and headless backends once orders are flowing.
Grocery and pharmacy chains
Catalogue, pricing and fulfilment rules designed for grocery and pharmacy chains in Georgia, connected to the systems you already use.
Restaurants and cloud kitchens
Restaurants and cloud kitchens get delivery partner app plus engagement workflows tailored to their operations.
Distributors with dealer networks
We map how distributors with dealer networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with performance and offline, then add analytics and crash reporting once orders are flowing.
Marketplace operators
Catalogue, pricing and fulfilment rules designed for marketplace operators in Georgia, connected to the systems you already use.
Android and iOS apps for your Georgia business
In Georgia, shoppers browse on phones first. Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+4 so offers reach Georgia customers when they are awake, and the interface can run in Georgian and English.
- Maps and location services
- Barcode and QR scanning
- Analytics and crash reporting
- Firebase and push messaging
- Payment SDKs and wallets
- Commerce APIs and headless backends
- Customer support chat
- Social login
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a shopping app in Georgia:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Georgia customers actually buy. |
We track app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app on a live dashboard from day one, so Georgia results are visible, not promised.
Support hours and communication for Georgia
Georgia runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Georgian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your shopping app.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Georgia are served remotely with on-site workshops when the project needs them.
