The case for a shopping app in Tbilisi
Tbilisi is a capital and the largest city of georgia (country), home to about 1.3 million people, and one of the markets in Georgia where we build mobile commerce apps.
Businesses here work in finance, IT, tourism, wine trade and logistics; many are based around Vake, Saburtalo and the Rustaveli Avenue district.
Logistics are supported by Tbilisi International Airport and the East–West highway, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
That is why more companies in Tbilisi are moving from phone, WhatsApp and spreadsheet orders to a proper shopping app — one place where products, prices, payments, orders and customers are managed together.
Localised for Tbilisi, not translated into it
Conversion in Tbilisi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Georgian lari: GEL amounts from product page to invoice, so Tbilisi buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Georgian, English and Russian where your audience needs it.
Local trust signals
Badges for Visa and Mastercard and TBC Pay and BOG Pay, Georgian Post delivery and clear return terms reassure first-time buyers in Tbilisi.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +995, so a customer in Tbilisi taps once to call or message.
Talent and partners nearby
With Tbilisi State University and Ilia State University close by, finding people to manage catalogues, content and support after launch is realistic in Tbilisi.
A shopping app built around your Tbilisi business
If you run a business in Tbilisi and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
Typical clients include grocery and pharmacy chains, restaurants and cloud kitchens, distributors with dealer networks and D2C start-ups. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your shopping app in Tbilisi
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Reports show which products, customers and areas of Tbilisi drive revenue.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Content and design can follow how customers in Tbilisi search and buy, including Georgian and English where you need it.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Product data imports from your existing sheets or ERP, so Tbilisi teams do not re-type thousands of items.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Customers in Tbilisi can pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, with receipts and refunds handled in the same admin.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Shipping rules can use Georgian Post, Wolt Drive and DHL as well as your own delivery staff in Tbilisi.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Multiple stock points in Georgia are supported, so a Tbilisi order ships from the nearest one.
Who we build for in Tbilisi
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Tbilisi is shaped by finance, IT, tourism, wine trade and logistics, so we often design catalogues and B2B ordering around those sectors. In Tbilisi, we most often build mobile commerce apps for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and pharmacy chains
For grocery and pharmacy chains, we usually start with delivery partner app, then add payment SDKs and wallets once orders are flowing.
Restaurants and cloud kitchens
Catalogue, pricing and fulfilment rules designed for restaurants and cloud kitchens in Tbilisi, connected to the systems you already use.
Distributors with dealer networks
Distributors with dealer networks get store and admin app plus performance and offline workflows tailored to their operations.
D2C start-ups
We map how D2C start-ups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Marketplace operators
For marketplace operators, we usually start with customer shopping app, then add barcode and QR scanning once orders are flowing.
Payments customers in Tbilisi expect
Checkout is where most online sales are won or lost. In Georgia, customers expect to pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, and many also look for bank transfer, cash on delivery and Space and TBC instalments.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Georgian lari (GEL).
Business buyers around Vake often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Bank transfer
- Space and TBC instalments
- Visa and Mastercard
- Cash on delivery
- TBC Pay and BOG Pay
- Apple Pay and Google Pay
Shipping, couriers and local delivery in Tbilisi
Your shopping app can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Tbilisi.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Tbilisi International Airport and the East–West highway — makes regional and national dispatch from Tbilisi practical.
Your own store alongside Extra.ge and MyAuto.ge
For a Tbilisi business, Extra.ge, MyAuto.ge, MyHome.ge and Wolt are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
Your shopping app becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Georgia
For Tbilisi sellers, tax first: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Two frameworks shape the build: the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service, and the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Tbilisi.
Take your Tbilisi store onto customers' phones
In Tbilisi, shoppers browse on phones first. Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
Apps are published under your own developer accounts and share the same backend as your shopping app, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Tbilisi time (UTC+4), in Georgian and English if you want.
- Payment SDKs and wallets
- Analytics and crash reporting
- Barcode and QR scanning
- Commerce APIs and headless backends
- Maps and location services
- Social login
- Customer support chat
- Firebase and push messaging
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Tbilisi
We launch the journeys that create value first, then add depth. A typical roadmap for a shopping app in Tbilisi:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Tbilisi customers actually buy. |
We track app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app on a live dashboard from day one, so Tbilisi results are visible, not promised.
Working with our team from Tbilisi
Our team covers UTC+4 — 1h 30m behind India (IST) — through three 8-hour shifts, so a Tbilisi client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Georgian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tbilisi clients are served remotely with on-site workshops when the project needs them.
