Why a multi-vendor marketplace makes sense for Novi Sad
Novi Sad is a commercial centre in Serbia home to about 260,000 people, and one of the places where we build multi-vendor marketplaces for local businesses.
Key sectors include IT, outsourcing, agri-food, trade and manufacturing, with business districts such as the Liman district, Novi Sad Fair and the Spens area.
Logistics are supported by The Belgrade–Novi Sad high-speed railway and Danube port, which matters when you promise customers fast delivery.
Serbia has a thriving IT sector, widespread cash-on-delivery habits and rising card and QR payments. Strong courier competition keeps delivery cheap and fast.
For a business in Novi Sad, the opportunity is to own the customer relationship: your own multi-vendor marketplace keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Novi Sad project
Conversion in Novi Sad depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Serbian dinar: RSD amounts from product page to invoice, so Novi Sad buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in Serbian, English and Hungarian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Visa, Mastercard and DinaCard and IPS NBS instant QR payments and Pošta Srbije sit next to the buy button.
Domain, phone and contact
Using .срб where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +381, so a customer in Novi Sad taps once to call or message.
Talent and partners nearby
With University of Novi Sad and the Faculty of Technical Sciences close by, finding people to manage catalogues, content and support after launch is realistic in Novi Sad.
Designed to your requirements, not a template
If you run a business in Novi Sad and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
Typical clients include regional seller networks, B2B supplier platforms, service-provider marketplaces and institutional procurement platforms. Categories that sell especially well online in Serbia — electronics, fashion, home and furniture and auto parts — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Novi Sad clients
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Novi Sad business sells.
Vendor onboarding
Application, document verification, agreements, approval and seller dashboards with team access. Dashboards break sales down by product, customer and neighbourhood of Novi Sad, so you see what to promote.
Catalogue governance
Listing templates, moderation queues, category rules, image standards and duplicate detection. Content and design can follow how customers in Novi Sad search and buy, including Serbian and English where you need it.
Commission engine
Commissions and fees by vendor, category, product or transaction, with promotions funded by either party. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Novi Sad team keeps its current way of working.
Order routing
Split carts, vendor-wise fulfilment, shipping rules, service areas and delivery tracking. Checkout is configured for Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery.
Settlements
Payout calculations, reconciliation reports and integration with split-payment providers where permitted. Delivery can be booked through Pošta Srbije, D Express and AKS Express or dispatched by your own riders around Novi Sad.
Trust and support
Ratings, reviews, returns, disputes, seller performance scores and customer-support workflows. Stock can be held in Novi Sad or anywhere in Serbia, with pickup and local-delivery options where they make sense.
Checkout and payment methods for Novi Sad
Checkout is where most online sales are won or lost. In Serbia, customers expect to pay with Visa, Mastercard and DinaCard, IPS NBS instant QR payments and cash on delivery, and many also look for bank transfer and Apple Pay and Google Pay.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Serbian dinar (RSD).
Zone-based payment rules let you offer different options for the Liman district than for outer parts of Novi Sad.
- IPS NBS instant QR payments
- Bank transfer
- Apple Pay and Google Pay
- Cash on delivery
- Visa, Mastercard and DinaCard
Shipping, couriers and local delivery in Novi Sad
Your multi-vendor marketplace can book shipments and share tracking with Pošta Srbije, D Express, AKS Express, City Express, DHL, BEX Express and Box Now lockers, or route orders to your own riders and stores across Novi Sad.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — The Belgrade–Novi Sad high-speed railway and Danube port — makes regional and national dispatch from Novi Sad practical.
Selling online legally in Serbia
On tax: Serbia charges 20% VAT with a 10% reduced rate; businesses must issue e-invoices through the SEF (Sistem e-Faktura) platform and fiscalise retail sales.
On privacy we design around the Law on Personal Data Protection (2018), modelled on the GDPR and overseen by the Commissioner for Information of Public Importance; on consumer rights the store reflects the Consumer Protection Law and the Law on Electronic Commerce, with a 14-day withdrawal right.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Serbia.
Your own store alongside KupujemProdajem and Gigatron
For a Novi Sad business, KupujemProdajem, Gigatron, Tehnomanija and Limundo are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Novi Sad
Popular online categories in Serbia include electronics, fashion, home and furniture, auto parts, food and IT products. Local demand in Novi Sad is shaped by IT, outsourcing, agri-food, trade and manufacturing, so we often design catalogues and B2B ordering around those sectors. In Novi Sad, we most often build multi-vendor marketplaces for:
Industry-specific marketplaces
Industry-specific marketplaces get vendor onboarding plus commission engine workflows tailored to their operations.
Regional seller networks
We map how regional seller networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
B2B supplier platforms
For B2B supplier platforms, we usually start with order routing, then add logistics aggregators once orders are flowing.
Service-provider marketplaces
Catalogue, pricing and fulfilment rules designed for service-provider marketplaces in Novi Sad, connected to the systems you already use.
Institutional procurement platforms
Institutional procurement platforms get settlements plus vendor onboarding workflows tailored to their operations.
Artisan and curated brand marketplaces
We map how artisan and curated brand marketplaces sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Android and iOS apps for your Novi Sad business
In Novi Sad, shoppers browse on phones first. Separate buyer and seller apps let customers shop and track orders while vendors manage listings, accept orders and see payouts from their phones.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Novi Sad time (UTC+2), in Serbian and English if you want.
- KYC and business verification
- Split-payment and escrow providers
- Search and recommendation engines
- Analytics and BI
- WhatsApp and push notifications
- Tax and invoicing systems
- Logistics aggregators
- CRM and helpdesk
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your multi-vendor marketplace
We launch the journeys that create value first, then add depth. A typical roadmap for a multi-vendor marketplace in Novi Sad:
| Phase | What goes live |
|---|---|
| Pilot marketplace | Seller onboarding, catalogue, checkout, order routing and basic payouts. Configured for RSD, Visa, Mastercard and DinaCard and Pošta Srbije from the start. |
| Govern and grow | Moderation, commissions, promotions, reviews and dispute handling. |
| Scale | Buyer and seller apps, new categories, cities and service areas. Reviewed against how Novi Sad customers actually buy. |
We track active sellers, GMV and take rate, listing approval time, order defect rate, seller payout accuracy and buyer repeat rate on a live dashboard from day one, so Novi Sad results are visible, not promised.
Working with our team from Novi Sad
Our team covers UTC+2 — 3h 30m behind India (IST) — through three 8-hour shifts, so a Novi Sad client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Serbian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Novi Sad clients are served remotely with on-site workshops when the project needs them.
