Why Tbilisi businesses are investing in online stores
Tbilisi is a capital and the largest city of georgia (country), with a population of roughly 1.3 million, and one of the markets in Georgia where we build online stores.
The local economy is driven by finance, IT, tourism, wine trade and logistics, and commercial activity concentrates around Vake, Saburtalo and the Rustaveli Avenue district.
Logistics are supported by Tbilisi International Airport and the East–West highway, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Tbilisi already compare options on their phones; an online store that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
What makes a Tbilisi store feel local
Conversion in Tbilisi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Georgian lari (GEL), formatted the way Tbilisi customers read them.
Language and content
We localise pages, emails and notifications into Georgian, English and Russian where your audience needs it.
Local trust signals
Badges for Visa and Mastercard and TBC Pay and BOG Pay, Georgian Post delivery and clear return terms reassure first-time buyers in Tbilisi.
Domain, phone and contact
Using .ge where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +995, so a customer in Tbilisi taps once to call or message.
Talent and partners nearby
Tbilisi draws on Tbilisi State University and Ilia State University, which means plenty of local staff, interns and technology partners to run the store after launch.
An online store built around your Tbilisi business
Your online store is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your online store includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Tbilisi business sells.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Revenue reports by product, repeat buyer and delivery area of Tbilisi guide stock and marketing decisions.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Pages, search filters and wording are tuned to how people in Tbilisi look for products, in Georgian and English if your audience needs it.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Product data imports from your existing sheets or ERP, so Tbilisi teams do not re-type thousands of items.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Payment steps are built around Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, the options shoppers here already trust.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Shipping rules can use Georgian Post, Wolt Drive and DHL as well as your own delivery staff in Tbilisi.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Inventory can sit in Tbilisi, in a partner warehouse or across Georgia, with click-and-collect where customers want it.
How Tbilisi customers pay online
Shoppers in Tbilisi rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, then bank transfer, cash on delivery and Space and TBC instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in GEL — card details stay with the provider.
Business buyers around Vake often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Space and TBC instalments
- TBC Pay and BOG Pay
- Bank transfer
- Visa and Mastercard
- Apple Pay and Google Pay
- Cash on delivery
Shipping, couriers and local delivery in Tbilisi
Your online store can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Tbilisi.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Tbilisi International Airport and the East–West highway — makes regional and national dispatch from Tbilisi practical.
Compliance built into your online store
Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Two frameworks shape the build: the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service, and the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Tbilisi.
Tbilisi sellers: marketplace plus your own store
Extra.ge, MyAuto.ge and MyHome.ge are where many shoppers in Tbilisi start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own online store you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Industries in Tbilisi we work with
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Tbilisi is shaped by finance, IT, tourism, wine trade and logistics, so we often design catalogues and B2B ordering around those sectors. In Tbilisi, we most often build online stores for:
Retail brands
For retail brands, we usually start with catalogue manager, then add payment gateways and wallets once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Tbilisi, connected to the systems you already use.
Speciality shops
Speciality shops get checkout and payments plus inventory and locations workflows tailored to their operations.
Manufacturers selling direct
We map how manufacturers selling direct sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and food businesses
For grocery and food businesses, we usually start with growth and reporting, then add CRM and email marketing once orders are flowing.
Multi-outlet retailers
Catalogue, pricing and fulfilment rules designed for multi-outlet retailers in Tbilisi, connected to the systems you already use.
Android and iOS apps for your Tbilisi business
A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Tbilisi time (UTC+4), in Georgian and English if you want.
- ERP and inventory software
- Payment gateways and wallets
- Accounting and GST/VAT invoicing
- Meta and TikTok catalogues
- CRM and email marketing
- Google Analytics 4 and Merchant Center
- WhatsApp Business API
- Courier and shipping aggregators
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Tbilisi
Value first, depth later. For an online store serving Tbilisi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Tbilisi customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Tbilisi results are visible, not promised.
Time zones, language and support
Tbilisi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Georgian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tbilisi clients are served remotely with on-site workshops when the project needs them.
