Why Tezu businesses are investing in online stores
Tezu is a commercial centre in Arunachal Pradesh, India with a population of roughly 14,000, and one of the places where we build online stores for local businesses.
Lohit district trade town — a business base that increasingly wants to sell online rather than through calls, messages and spreadsheets.
Across Arunachal Pradesh, the economy is shaped by hydropower, horticulture (kiwi, oranges), tourism and handloom, with Itanagar as the state capital.
India has more than 6 crore (60 million) MSMEs registered on the Udyam portal (Ministry of MSME). India has the world's largest real-time payments system in UPI and one of the fastest-growing online shopper bases, increasingly from tier-2 and tier-3 cities. Businesses that own their store — with UPI, COD, regional languages and WhatsApp updates — build loyal customers instead of renting them from marketplaces.
For a business in Tezu, the opportunity is to own the customer relationship: your own online store keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for Tezu, not translated into it
A store that works in Tezu respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Indian rupee: INR amounts from product page to invoice, so Tezu buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into English, Hindi and Nyishi where your audience needs it.
Local trust signals
Badges for UPI (Google Pay, PhonePe, Paytm) and RuPay, Visa and Mastercard cards, Delhivery delivery and clear return terms reassure first-time buyers in Tezu.
Domain, phone and contact
A .in domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +91, so a customer in Tezu taps once to call or message.
Custom-built for how you sell in Tezu
We do not hand Tezu businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in India — mobiles and electronics, fashion and ethnic wear, beauty and personal care and groceries and FMCG — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Tezu clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Content and design can follow how customers in Tezu search and buy, including English and Hindi where you need it.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Product data imports from your existing sheets or ERP, so Tezu teams do not re-type thousands of items.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Customers in Tezu can pay with UPI (Google Pay, PhonePe, Paytm), RuPay, Visa and Mastercard cards and net banking, with receipts and refunds handled in the same admin.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Couriers such as Delhivery, Blue Dart and Shiprocket plug in alongside your own fleet for Tezu orders.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Multiple stock points in Arunachal Pradesh are supported, so a Tezu order ships from the nearest one.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Reports show which products, customers and areas of Tezu drive revenue.
Industries in Tezu we work with
Popular online categories in India include mobiles and electronics, fashion and ethnic wear, beauty and personal care, groceries and FMCG, home and kitchen and B2B industrial supplies. Lohit district trade town — which shapes what local businesses need online. In Tezu, we most often build online stores for:
Retail brands
We map how retail brands sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C start-ups
For D2C start-ups, we usually start with checkout and payments, then add courier and shipping aggregators once orders are flowing.
Speciality shops
Catalogue, pricing and fulfilment rules designed for speciality shops in Tezu, connected to the systems you already use.
Manufacturers selling direct
Manufacturers selling direct get orders and fulfilment plus growth and reporting workflows tailored to their operations.
Grocery and food businesses
We map how grocery and food businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-outlet retailers
For multi-outlet retailers, we usually start with branded storefront, then add WhatsApp Business API once orders are flowing.
Checkout and payment methods for Tezu
Checkout is where most online sales are won or lost. In India, customers expect to pay with UPI (Google Pay, PhonePe, Paytm), RuPay, Visa and Mastercard cards and net banking, and many also look for cash on delivery, EMI and cardless EMI and wallets and UPI AutoPay for subscriptions.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Indian rupee (INR), with GST-ready invoices.
- EMI and cardless EMI
- RuPay, Visa and Mastercard cards
- UPI (Google Pay, PhonePe, Paytm)
- Net banking
- Cash on delivery
- Wallets and UPI AutoPay for subscriptions
Delivery and fulfilment from Tezu
Your online store can book shipments and share tracking with Delhivery, Blue Dart, Shiprocket, DTDC, Xpressbees, Ecom Express and India Post, or route orders to your own riders and stores across Tezu.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Owning your channel in India
For a Tezu business, Amazon.in, Flipkart, Meesho and Myntra are useful shop windows — but fees, ranking changes and shared customer data limit how far you can grow on them alone.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your online store
Tax basics: India levies GST, rationalised in September 2025 into main slabs of 5% and 18% with a 40% rate for select goods; e-commerce operators collect TCS, and e-invoicing and e-way bills apply above set thresholds.
Businesses registered in Arunachal Pradesh carry GST state code 12 in their GSTIN, and intra-state sales are billed as CGST + SGST while sales to other states are billed as IGST.
On privacy we design around the Digital Personal Data Protection Act 2023 and the DPDP Rules 2025, alongside the IT Act 2000; on consumer rights the store reflects the Consumer Protection (E-Commerce) Rules 2020, which require seller details, country of origin, grievance officers and clear return and refund policies, plus the Legal Metrology rules on product labelling.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Arunachal Pradesh.
Android and iOS apps for your Tezu business
Phones carry most traffic in India. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
Apps are published under your own developer accounts and share the same backend as your online store, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Tezu time (UTC+5:30), in English and Hindi if you want.
- ERP and inventory software
- Meta and TikTok catalogues
- CRM and email marketing
- Payment gateways and wallets
- Google Analytics 4 and Merchant Center
- Accounting and GST/VAT invoicing
- Courier and shipping aggregators
- WhatsApp Business API
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Tezu
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Tezu:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for INR, UPI (Google Pay, PhonePe, Paytm) and Delhivery from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Tezu customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Tezu results are visible, not promised.
Support hours and communication for Tezu
Tezu runs on UTC+5:30, the same clock as our engineering team in India. With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in English, Hindi and Nyishi. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tezu clients are served remotely with on-site workshops when the project needs them.
