Why a subscription commerce platform makes sense for Batumi
Batumi is a commercial centre in Georgia home to about 169,000 people, and one of the places where we build subscription and membership platforms for local businesses.
Key sectors include tourism, iGaming and fintech, port logistics and real estate, with business districts such as the Batumi Boulevard, the port area and New Boulevard.
Logistics are supported by Batumi Airport and the Black Sea port, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Batumi already compare options on their phones; a subscription commerce platform that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Localised for Batumi, not translated into it
Conversion in Batumi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Georgian lari: GEL amounts from product page to invoice, so Batumi buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Georgian, English and Russian where your audience needs it.
Local trust signals
Badges for Visa and Mastercard and TBC Pay and BOG Pay, Georgian Post delivery and clear return terms reassure first-time buyers in Batumi.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +995, so a customer in Batumi taps once to call or message.
Talent and partners nearby
With Batumi Shota Rustaveli State University close by, finding people to manage catalogues, content and support after launch is realistic in Batumi.
A subscription commerce platform built around your Batumi business
Whatever your business sells in Batumi, N&T Software designs and develops the subscription commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Batumi we typically work with dairy and daily-needs brands, meal and grocery boxes, beauty and wellness boxes and gyms and clubs, and with sellers in categories such as wine and food, tourism products, fashion and electronics that have strong online demand in Georgia.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your subscription commerce platform includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Batumi business sells.
Plans and pricing
Weekly, monthly or annual plans, trials, tiers, add-ons, family plans and promotional pricing. Bulk import and sync tools mean the Batumi team never re-keys stock, prices or descriptions by hand.
Recurring billing
Card, UPI AutoPay, direct debit and wallet mandates where supported, with smart retries and dunning. Checkout is configured for Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay.
Self-service portal
Pause, skip, swap, upgrade, downgrade and cancel journeys that follow local consumer rules. Couriers such as Georgian Post, Wolt Drive and DHL plug in alongside your own fleet for Batumi orders.
Delivery schedules
Route-wise and slot-wise delivery calendars for milk, meals, groceries, boxes and refills. Multiple stock points in Georgia are supported, so a Batumi order ships from the nearest one.
Membership entitlements
Member pricing, gated content, priority booking, loyalty points and benefit tracking. Reports show which products, customers and areas of Batumi drive revenue.
Revenue analytics
MRR, churn, cohort retention, failed payments and lifetime-value dashboards. Storefront language, imagery and navigation are set up for Batumi shoppers and available in Georgian and English.
Getting paid online in Batumi
Checkout is where most online sales are won or lost. In Georgia, customers expect to pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, and many also look for bank transfer, cash on delivery and Space and TBC instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in GEL — card details stay with the provider.
For Batumi customers ordering from the Batumi Boulevard, the port area and New Boulevard, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Apple Pay and Google Pay
- Bank transfer
- Visa and Mastercard
- Cash on delivery
- TBC Pay and BOG Pay
- Space and TBC instalments
Delivery and fulfilment from Batumi
Your subscription commerce platform can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Batumi.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Batumi Airport and the Black Sea port — makes regional and national dispatch from Batumi practical.
Compliance built into your subscription commerce platform
On tax: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
On privacy we design around the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service; on consumer rights the store reflects the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Georgia.
Your own store alongside Extra.ge and MyAuto.ge
Many Batumi sellers already list on Extra.ge, MyAuto.ge, MyHome.ge, Wolt, Glovo and Zoommer. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Industries in Batumi we work with
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Batumi is shaped by tourism, iGaming and fintech, port logistics and real estate, so we often design catalogues and B2B ordering around those sectors. In Batumi, we most often build subscription and membership platforms for:
Dairy and daily-needs brands
Dairy and daily-needs brands get plans and pricing plus self-service portal workflows tailored to their operations.
Meal and grocery boxes
We map how meal and grocery boxes sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Beauty and wellness boxes
For beauty and wellness boxes, we usually start with delivery schedules, then add CRM and lifecycle email once orders are flowing.
Gyms and clubs
Catalogue, pricing and fulfilment rules designed for gyms and clubs in Batumi, connected to the systems you already use.
Publishers and course creators
Publishers and course creators get membership entitlements plus plans and pricing workflows tailored to their operations.
Software and digital-product sellers
We map how software and digital-product sellers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Add a mobile app for Batumi customers
A subscriber app with push reminders lets customers skip tomorrow's delivery, change quantities, top up a wallet or renew a membership in seconds.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Batumi time (UTC+4), in Georgian and English if you want.
- Route planning and delivery apps
- Recurring-payment gateways and mandates
- Loyalty systems
- WhatsApp and push notifications
- Analytics and BI
- CRM and lifecycle email
- Accounting and revenue recognition
- Content and LMS platforms
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Batumi
Value first, depth later. For a subscription commerce platform serving Batumi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch plans | Plans, recurring billing, customer portal and delivery or access rules. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Retain | Dunning, win-back offers, loyalty and lifecycle messaging. |
| Scale | Subscriber and delivery apps, new plans and regions. Reviewed against how Batumi customers actually buy. |
We track monthly recurring revenue, churn rate, payment recovery rate, average subscriber lifetime, skip and pause rate and upgrade rate on a live dashboard from day one, so Batumi results are visible, not promised.
How Batumi clients work with us
Batumi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Georgian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your subscription commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Batumi clients are served remotely with on-site workshops when the project needs them.
