The case for a subscription commerce platform in Tbilisi
Tbilisi is a capital and the largest city of georgia (country), with a population of roughly 1.3 million, and one of the markets in Georgia where we build subscription and membership platforms.
The local economy is driven by finance, IT, tourism, wine trade and logistics, and commercial activity concentrates around Vake, Saburtalo and the Rustaveli Avenue district.
Logistics are supported by Tbilisi International Airport and the East–West highway, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Tbilisi already compare options on their phones; a subscription commerce platform that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Local details we build into every Tbilisi project
Conversion in Tbilisi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Georgian lari: GEL amounts from product page to invoice, so Tbilisi buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in Georgian, English and Russian, with local date and number formats.
Local trust signals
Badges for Visa and Mastercard and TBC Pay and BOG Pay, Georgian Post delivery and clear return terms reassure first-time buyers in Tbilisi.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +995, so a customer in Tbilisi taps once to call or message.
Talent and partners nearby
With Tbilisi State University and Ilia State University close by, finding people to manage catalogues, content and support after launch is realistic in Tbilisi.
A subscription commerce platform built around your Tbilisi business
Whatever your business sells in Tbilisi, N&T Software designs and develops the subscription commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include meal and grocery boxes, beauty and wellness boxes, gyms and clubs and publishers and course creators. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your subscription commerce platform includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Tbilisi business sells.
Plans and pricing
Weekly, monthly or annual plans, trials, tiers, add-ons, family plans and promotional pricing. Content and design can follow how customers in Tbilisi search and buy, including Georgian and English where you need it.
Recurring billing
Card, UPI AutoPay, direct debit and wallet mandates where supported, with smart retries and dunning. Product data imports from your existing sheets or ERP, so Tbilisi teams do not re-type thousands of items.
Self-service portal
Pause, skip, swap, upgrade, downgrade and cancel journeys that follow local consumer rules. Customers in Tbilisi can pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, with receipts and refunds handled in the same admin.
Delivery schedules
Route-wise and slot-wise delivery calendars for milk, meals, groceries, boxes and refills. Shipping rules can use Georgian Post, Wolt Drive and DHL as well as your own delivery staff in Tbilisi.
Membership entitlements
Member pricing, gated content, priority booking, loyalty points and benefit tracking. Multiple stock points in Georgia are supported, so a Tbilisi order ships from the nearest one.
Revenue analytics
MRR, churn, cohort retention, failed payments and lifetime-value dashboards. Revenue reports by product, repeat buyer and delivery area of Tbilisi guide stock and marketing decisions.
Checkout and payment methods for Tbilisi
A subscription commerce platform for Tbilisi must support the way people here actually pay: Visa and Mastercard, TBC Pay and BOG Pay, Apple Pay and Google Pay, bank transfer, cash on delivery and Space and TBC instalments.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Georgian lari (GEL).
Zone-based payment rules let you offer different options for Vake than for outer parts of Tbilisi.
- Space and TBC instalments
- Bank transfer
- Cash on delivery
- Apple Pay and Google Pay
- TBC Pay and BOG Pay
- Visa and Mastercard
Fulfilment options for Tbilisi orders
Your subscription commerce platform can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Tbilisi.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Tbilisi International Airport and the East–West highway — makes regional and national dispatch from Tbilisi practical.
Tax, invoicing and compliance in Georgia
For Tbilisi sellers, tax first: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Customer data is handled with the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service in mind, and the storefront follows the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Tbilisi.
Your own store alongside Extra.ge and MyAuto.ge
Selling in Tbilisi through Extra.ge, MyAuto.ge and MyHome.ge gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your subscription commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Industries in Tbilisi we work with
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Tbilisi is shaped by finance, IT, tourism, wine trade and logistics, so we often design catalogues and B2B ordering around those sectors. In Tbilisi, we most often build subscription and membership platforms for:
Dairy and daily-needs brands
For dairy and daily-needs brands, we usually start with recurring billing, then add recurring-payment gateways and mandates once orders are flowing.
Meal and grocery boxes
Catalogue, pricing and fulfilment rules designed for meal and grocery boxes in Tbilisi, connected to the systems you already use.
Beauty and wellness boxes
Beauty and wellness boxes get self-service portal plus membership entitlements workflows tailored to their operations.
Gyms and clubs
We map how gyms and clubs sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Publishers and course creators
For publishers and course creators, we usually start with revenue analytics, then add accounting and revenue recognition once orders are flowing.
Software and digital-product sellers
Catalogue, pricing and fulfilment rules designed for software and digital-product sellers in Tbilisi, connected to the systems you already use.
Take your Tbilisi store onto customers' phones
Phones carry most traffic in Georgia. A subscriber app with push reminders lets customers skip tomorrow's delivery, change quantities, top up a wallet or renew a membership in seconds.
Apps are published under your own developer accounts and share the same backend as your subscription commerce platform, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Tbilisi time (UTC+4), in Georgian and English if you want.
- Recurring-payment gateways and mandates
- WhatsApp and push notifications
- CRM and lifecycle email
- Route planning and delivery apps
- Content and LMS platforms
- Analytics and BI
- Accounting and revenue recognition
- Loyalty systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Tbilisi
Value first, depth later. For a subscription commerce platform serving Tbilisi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch plans | Plans, recurring billing, customer portal and delivery or access rules. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Retain | Dunning, win-back offers, loyalty and lifecycle messaging. |
| Scale | Subscriber and delivery apps, new plans and regions. Reviewed against how Tbilisi customers actually buy. |
Success is measured on monthly recurring revenue, churn rate, payment recovery rate, average subscriber lifetime, skip and pause rate and upgrade rate — tracked on a dashboard you can see from launch day.
How Tbilisi clients work with us
Tbilisi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Georgian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your subscription commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tbilisi clients are served remotely with on-site workshops when the project needs them.
