Why Istanbul businesses are investing in B2B and wholesale portals
Istanbul is a largest city in turkey, home to about 16 million people, and one of the markets in Türkiye where we build B2B and wholesale portals.
The local economy is driven by E-commerce, gaming studios, crypto exchanges and banks, and commercial activity concentrates around Levent, Maslak, the Istanbul Financial Center and Kadıköy.
Logistics are supported by Istanbul Airport and Sabiha Gökçen Airport, which matters when you promise customers fast delivery.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
For a business in Istanbul, the opportunity is to own the customer relationship: your own B2B ordering portal keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Istanbul store feel local
A store that works in Istanbul respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Istanbul shopper sees — price, tax, delivery fee, refund — is in TRY, written the local way.
Language and content
Content can be produced in Turkish, so a Istanbul customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Istanbul recognise: credit cards with instalments (taksit) and Troy cards and delivery through PTT Kargo.
Domain, phone and contact
Using .tr where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +36 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Boğaziçi, Istanbul Technical University and Koç University close by, finding people to manage catalogues, content and support after launch is realistic in Istanbul.
Designed to your requirements, not a template
If you run a business in Istanbul and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
Typical clients include FMCG distributors, industrial suppliers, electrical and hardware traders and medical and institutional suppliers. Categories that sell especially well online in Türkiye — fashion, electronics, home and textiles and groceries — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your B2B ordering portal includes
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Istanbul operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Storefront language, imagery and navigation are set up for Istanbul shoppers and available in Turkish.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Bulk import and sync tools mean the Istanbul team never re-keys stock, prices or descriptions by hand.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Payment steps are built around credit cards with instalments (taksit), Troy cards and iyzico, the options shoppers here already trust.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Couriers such as PTT Kargo, Yurtiçi Kargo and Aras Kargo plug in alongside your own fleet for Istanbul orders.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Stock can be held in Istanbul or anywhere in Türkiye, with pickup and local-delivery options where they make sense.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Dashboards break sales down by product, customer and neighbourhood of Istanbul, so you see what to promote.
Checkout and payment methods for Istanbul
Shoppers in Istanbul rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means credit cards with instalments (taksit), Troy cards and iyzico, then PayTR, bank transfer (FAST) and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Turkish lira (TRY).
For Istanbul customers ordering from Levent, Maslak, the Istanbul Financial Center and Kadıköy, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- PayTR
- Cash on delivery
- Troy cards
- Bank transfer (FAST)
- Iyzico
- Credit cards with instalments (taksit)
Fulfilment options for Istanbul orders
Your B2B ordering portal can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores across Istanbul.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Istanbul Airport and Sabiha Gökçen Airport — makes regional and national dispatch from Istanbul practical.
Selling online legally in Türkiye
On tax: Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
Two frameworks shape the build: the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers, and Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Türkiye.
Marketplaces vs. your own B2B ordering portal in Istanbul
Selling in Istanbul through Trendyol, Hepsiburada and Amazon.com.tr gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Who we build for in Istanbul
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. Local demand in Istanbul is shaped by E-commerce, gaming studios, crypto exchanges and banks, so we often design catalogues and B2B ordering around those sectors. In Istanbul, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Istanbul, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Istanbul, connected to the systems you already use.
Android and iOS apps for your Istanbul business
In Istanbul, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Istanbul time (UTC+3), in Turkish if you want.
- CRM and lead management
- Warehouse and inventory systems
- Logistics and freight partners
- BI and reporting tools
- WhatsApp and SMS notifications
- Accounting and e-invoicing
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Credit and payment gateways
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Istanbul
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Istanbul:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Istanbul customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
Time zones, language and support
Istanbul runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Turkish. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Istanbul clients are served remotely with on-site workshops when the project needs them.
