The case for a B2B ordering portal in Türkiye
Türkiye is a market of about 85 million people where B2B and wholesale portals are growing fast, with Ankara as its capital.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
That is why more companies in Türkiye are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
What makes a Türkiye store feel local
Conversion in Türkiye depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Turkish lira: TRY amounts from product page to invoice, so Türkiye buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in Turkish, with local date and number formats.
Local trust signals
Trust is local: familiar names such as credit cards with instalments (taksit) and Troy cards and PTT Kargo sit next to the buy button.
Domain, phone and contact
A .tr domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +36 calling code so customers reach you without dialling errors.
A B2B ordering portal built around your Türkiye business
Every NNT Mart B2B ordering portal in Türkiye is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Türkiye we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as fashion, electronics, home and textiles and groceries that have strong online demand in Türkiye.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your B2B ordering portal in Türkiye
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Türkiye operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Checkout is configured for credit cards with instalments (taksit), Troy cards and iyzico.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Couriers such as PTT Kargo, Yurtiçi Kargo and Aras Kargo plug in alongside your own fleet for Türkiye orders.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Inventory can sit in Türkiye, in a partner warehouse or across Türkiye, with click-and-collect where customers want it.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Reports show which products, customers and areas of Türkiye drive revenue.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Content and design can follow how customers in Türkiye search and buy, including Turkish where you need it.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Product data imports from your existing sheets or ERP, so Türkiye teams do not re-type thousands of items.
Businesses that use NNT Mart in Türkiye
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. In Türkiye, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Türkiye, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Türkiye, connected to the systems you already use.
How Türkiye customers pay online
Checkout is where most online sales are won or lost. In Türkiye, customers expect to pay with credit cards with instalments (taksit), Troy cards and iyzico, and many also look for PayTR, bank transfer (FAST) and cash on delivery.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Turkish lira (TRY).
- PayTR
- Iyzico
- Bank transfer (FAST)
- Troy cards
- Cash on delivery
- Credit cards with instalments (taksit)
Shipping, couriers and local delivery in Türkiye
Your B2B ordering portal can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Your own store alongside Trendyol and Hepsiburada
Trendyol, Hepsiburada and Amazon.com.tr are where many shoppers in Türkiye start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own B2B ordering portal you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Compliance built into your B2B ordering portal
Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
Two frameworks shape the build: the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers, and Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Android and iOS apps for your Türkiye business
Phones carry most traffic in Türkiye. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Türkiye time (UTC+3), in Turkish if you want.
- Credit and payment gateways
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Logistics and freight partners
- Warehouse and inventory systems
- BI and reporting tools
- Accounting and e-invoicing
- WhatsApp and SMS notifications
- CRM and lead management
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in Türkiye:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Türkiye customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
How Türkiye clients work with us
Türkiye runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Turkish. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Türkiye are served remotely with on-site workshops when the project needs them.
