Why Kaunas businesses are investing in custom e-commerce platforms
Kaunas is a second-largest city in lithuania, home to about 305,000 people, and one of the markets in Lithuania where we build custom e-commerce platforms.
The local economy is driven by manufacturing, electronics, logistics and food, and commercial activity concentrates around Laisvės Alėja, the Kaunas Free Economic Zone and Žaliakalnis.
Logistics are supported by Kaunas Airport, the A1 motorway and Rail Baltica, which matters when you promise customers fast delivery.
Lithuania has SMEs make up 99% of all businesses in the European Union (European Commission). Lithuania is the birthplace of Vinted and a hub for fintech, so shoppers are comfortable with online payments and peer-to-peer commerce. Strong courier and locker coverage suits direct-to-consumer brands.
For a business in Kaunas, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Kaunas store feel local
Conversion in Kaunas depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Kaunas shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
Storefront copy, product pages and emails can run in Lithuanian, English and Russian, with local date and number formats.
Local trust signals
Badges for Lithuanian bank links (Swedbank, SEB, Luminor) and Paysera, Lietuvos paštas delivery and clear return terms reassure first-time buyers in Kaunas.
Domain, phone and contact
A .lt domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +370, so a customer in Kaunas taps once to call or message.
Talent and partners nearby
With Kaunas University of Technology and Vytautas Magnus University close by, finding people to manage catalogues, content and support after launch is realistic in Kaunas.
Custom-built for how you sell in Kaunas
Every NNT Mart custom e-commerce platform in Kaunas is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Lithuania — fashion and second-hand, electronics, furniture and beauty and wellness — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your custom e-commerce platform includes
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Kaunas operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Kaunas team keeps its current way of working.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Checkout is configured for Lithuanian bank links (Swedbank, SEB, Luminor), Paysera and Revolut.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Delivery can be booked through Lietuvos paštas, Omniva and DPD Lietuva or dispatched by your own riders around Kaunas.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Multiple stock points in Lithuania are supported, so a Kaunas order ships from the nearest one.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Reports show which products, customers and areas of Kaunas drive revenue.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Content and design can follow how customers in Kaunas search and buy, including Lithuanian and English where you need it.
Industries in Kaunas we work with
Popular online categories in Lithuania include fashion and second-hand, electronics, furniture, beauty and wellness, groceries and sporting goods. Local demand in Kaunas is shaped by manufacturing, electronics, logistics and food, so we often design catalogues and B2B ordering around those sectors. In Kaunas, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
We map how enterprises with complex catalogues sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-brand groups
For multi-brand groups, we usually start with multi-entity operations, then add PIM and DAM once orders are flowing.
Businesses outgrowing SaaS platforms
Catalogue, pricing and fulfilment rules designed for businesses outgrowing SaaS platforms in Kaunas, connected to the systems you already use.
Companies migrating legacy stores
Companies migrating legacy stores get deep integrations plus performance and security workflows tailored to their operations.
Regulated sectors
We map how regulated sectors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
High-traffic retailers
For high-traffic retailers, we usually start with custom workflows, then add identity and SSO once orders are flowing.
Checkout and payment methods for Kaunas
Shoppers in Kaunas rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Lithuanian bank links (Swedbank, SEB, Luminor), Paysera and Revolut, then Visa and Mastercard, Apple Pay and Google Pay and Klarna.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
For Kaunas customers ordering from Laisvės Alėja, the Kaunas Free Economic Zone and Žaliakalnis, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Paysera
- Visa and Mastercard
- Lithuanian bank links (Swedbank, SEB, Luminor)
- Apple Pay and Google Pay
- Revolut
- Klarna
Fulfilment options for Kaunas orders
Your custom e-commerce platform can book shipments and share tracking with Lietuvos paštas, Omniva, DPD Lietuva, LP Express, Venipak and parcel lockers, or route orders to your own riders and stores across Kaunas.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Kaunas Airport, the A1 motorway and Rail Baltica — makes regional and national dispatch from Kaunas practical.
Your own store alongside Pigu.lt and Skelbiu.lt
Pigu.lt, Skelbiu.lt and Vinted are where many shoppers in Kaunas start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
With your own custom e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Rules Kaunas sellers must respect online
On tax: Lithuania charges 21% VAT with 9% and 5% reduced rates and is part of the EU One-Stop Shop for B2C sales.
Customer data is handled with the GDPR, enforced by the State Data Protection Inspectorate in mind, and the storefront follows the Civil Code and Law on Consumer Protection, with 14-day withdrawal and obligatory Lithuanian-language information.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Lithuania.
Mobile commerce in Kaunas
Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Kaunas customers when they are awake, and the interface can run in Lithuanian and English.
- Cloud platforms (AWS, Azure, GCP)
- Identity and SSO
- BI and data warehouses
- WMS and 3PL systems
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- Search engines (Elasticsearch, Algolia)
- PIM and DAM
- POS and store systems
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your custom e-commerce platform
Value first, depth later. For a custom e-commerce platform serving Kaunas, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for EUR, Lithuanian bank links (Swedbank, SEB, Luminor) and Lietuvos paštas from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Kaunas customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Kaunas results are visible, not promised.
Time zones, language and support
Kaunas runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Lithuanian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Kaunas clients are served remotely with on-site workshops when the project needs them.
