The case for an international e-commerce platform in Kaunas
Kaunas is a second-largest city in lithuania, home to about 305,000 people, and one of the markets in Lithuania where we build international and multi-region stores.
Businesses here work in manufacturing, electronics, logistics and food; many are based around Laisvės Alėja, the Kaunas Free Economic Zone and Žaliakalnis.
Logistics are supported by Kaunas Airport, the A1 motorway and Rail Baltica, which matters when you promise customers fast delivery.
Lithuania has SMEs make up 99% of all businesses in the European Union (European Commission). Lithuania is the birthplace of Vinted and a hub for fintech, so shoppers are comfortable with online payments and peer-to-peer commerce. Strong courier and locker coverage suits direct-to-consumer brands.
For a business in Kaunas, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Kaunas project
Conversion in Kaunas depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in euro (EUR), formatted the way Kaunas customers read them.
Language and content
Content can be produced in Lithuanian, English and Russian, so a Kaunas customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Kaunas recognise: Lithuanian bank links (Swedbank, SEB, Luminor) and Paysera and delivery through Lietuvos paštas.
Domain, phone and contact
Using .lt where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +370, so a customer in Kaunas taps once to call or message.
Talent and partners nearby
Kaunas draws on Kaunas University of Technology and Vytautas Magnus University, which means plenty of local staff, interns and technology partners to run the store after launch.
An international e-commerce platform built around your Kaunas business
We do not hand Kaunas businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
In Kaunas we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as fashion and second-hand, electronics, furniture and beauty and wellness that have strong online demand in Lithuania.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your international e-commerce platform includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Kaunas business sells.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Bulk import and sync tools mean the Kaunas team never re-keys stock, prices or descriptions by hand.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Payment steps are built around Lithuanian bank links (Swedbank, SEB, Luminor), Paysera and Revolut, the options shoppers here already trust.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Couriers such as Lietuvos paštas, Omniva and DPD Lietuva plug in alongside your own fleet for Kaunas orders.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Multiple stock points in Lithuania are supported, so a Kaunas order ships from the nearest one.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Dashboards break sales down by product, customer and neighbourhood of Kaunas, so you see what to promote.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Pages, search filters and wording are tuned to how people in Kaunas look for products, in Lithuanian and English if your audience needs it.
How Kaunas customers pay online
Checkout is where most online sales are won or lost. In Lithuania, customers expect to pay with Lithuanian bank links (Swedbank, SEB, Luminor), Paysera and Revolut, and many also look for Visa and Mastercard, Apple Pay and Google Pay and Klarna.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
For Kaunas customers ordering from Laisvės Alėja, the Kaunas Free Economic Zone and Žaliakalnis, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Lithuanian bank links (Swedbank, SEB, Luminor)
- Paysera
- Visa and Mastercard
- Apple Pay and Google Pay
- Klarna
- Revolut
Shipping, couriers and local delivery in Kaunas
Your international e-commerce platform can book shipments and share tracking with Lietuvos paštas, Omniva, DPD Lietuva, LP Express, Venipak and parcel lockers, or route orders to your own riders and stores across Kaunas.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Kaunas Airport, the A1 motorway and Rail Baltica — makes regional and national dispatch from Kaunas practical.
Selling online legally in Lithuania
On tax: Lithuania charges 21% VAT with 9% and 5% reduced rates and is part of the EU One-Stop Shop for B2C sales.
Two frameworks shape the build: the GDPR, enforced by the State Data Protection Inspectorate, and the Civil Code and Law on Consumer Protection, with 14-day withdrawal and obligatory Lithuanian-language information.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Lithuania.
Marketplaces vs. your own international e-commerce platform in Kaunas
Many Kaunas sellers already list on Pigu.lt, Skelbiu.lt, Vinted, Amazon.de, Barbora and Varle.lt. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Industries in Kaunas we work with
Popular online categories in Lithuania include fashion and second-hand, electronics, furniture, beauty and wellness, groceries and sporting goods. Local demand in Kaunas is shaped by manufacturing, electronics, logistics and food, so we often design catalogues and B2B ordering around those sectors. In Kaunas, we most often build international and multi-region stores for:
Exporters
We map how exporters sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C brands expanding abroad
For D2C brands expanding abroad, we usually start with tax and duties, then add tax engines once orders are flowing.
Manufacturers selling to distributors overseas
Catalogue, pricing and fulfilment rules designed for manufacturers selling to distributors overseas in Kaunas, connected to the systems you already use.
Diaspora-focused retailers
Diaspora-focused retailers get cross-border shipping plus regional reporting workflows tailored to their operations.
Tourism and gifting businesses
We map how tourism and gifting businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-country retail groups
For multi-country retail groups, we usually start with regional storefronts, then add marketplace feeds by country once orders are flowing.
Take your Kaunas store onto customers' phones
In Kaunas, shoppers browse on phones first. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Kaunas customers when they are awake, and the interface can run in Lithuanian and English.
- Marketplace feeds by country
- Translation management
- International couriers and 3PLs
- Multi-currency payment providers
- ERP and accounting
- Geo-IP and consent platforms
- Tax engines
- Regional analytics
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Kaunas
We launch the journeys that create value first, then add depth. A typical roadmap for an international e-commerce platform in Kaunas:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for EUR, Lithuanian bank links (Swedbank, SEB, Luminor) and Lietuvos paštas from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Kaunas customers actually buy. |
Success is measured on conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping — tracked on a dashboard you can see from launch day.
Working with our team from Kaunas
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Kaunas client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Lithuanian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Kaunas clients are served remotely with on-site workshops when the project needs them.
