The case for a B2B ordering portal in Greece
Greece is a market of about 10 million people where B2B and wholesale portals are growing fast, with Athens as its capital.
Greece has SMEs make up 99% of all businesses in the European Union (European Commission). Greek shoppers research heavily on Skroutz and expect cash-on-delivery and IRIS options. Island delivery rules and Greek-language product content are important.
Shoppers and trade buyers in Greece already compare options on their phones; a B2B ordering portal that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
Localised for Greece, not translated into it
Conversion in Greece depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Greece shopper sees — price, tax, delivery fee, refund — is in EUR, written the local way.
Language and content
We localise pages, emails and notifications into Greek where your audience needs it.
Local trust signals
Trust is local: familiar names such as Visa and Mastercard and IRIS instant payments and ELTA Courier sit next to the buy button.
Domain, phone and contact
Using .gr where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +30, so a customer in Greece taps once to call or message.
Custom-built for how you sell in Greece
Every NNT Mart B2B ordering portal in Greece is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
In Greece we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as electronics, fashion, beauty and home that have strong online demand in Greece.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Greece clients
These are the building blocks of a B2B ordering portal. We scope them with you, so you pay for what your Greece operation needs.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Stock can be held in Greece or anywhere in Greece, with pickup and local-delivery options where they make sense.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Reports show which products, customers and areas of Greece drive revenue.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Storefront language, imagery and navigation are set up for Greece shoppers and available in Greek.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Bulk import and sync tools mean the Greece team never re-keys stock, prices or descriptions by hand.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Payment steps are built around Visa and Mastercard, IRIS instant payments and PayPal, the options shoppers here already trust.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Shipping rules can use ELTA Courier, ACS and Geniki Taxydromiki as well as your own delivery staff in Greece.
Getting paid online in Greece
A B2B ordering portal for Greece must support the way people here actually pay: Visa and Mastercard, IRIS instant payments, PayPal, cash on delivery (antikatavoli), bank transfer and Klarna.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in euro (EUR).
- Bank transfer
- Klarna
- IRIS instant payments
- PayPal
- Visa and Mastercard
- Cash on delivery (antikatavoli)
Delivery and fulfilment across Greece
Your B2B ordering portal can book shipments and share tracking with ELTA Courier, ACS, Geniki Taxydromiki, Speedex and BOX NOW lockers, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Rules Greece sellers must respect online
Tax basics: Greek VAT (FPA) is 24% standard with 13% and 6% reduced rates, and lower rates on some Aegean islands.
Customer data is handled with the EU General Data Protection Regulation (GDPR) and the ePrivacy rules on cookies and marketing consent, enforced by the Hellenic Data Protection Authority in mind, and the storefront follows the EU Consumer Rights Directive (14-day withdrawal right), the Digital Services Act and, from June 2025, the European Accessibility Act for online shops and Law 2251/1994 on consumer protection.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Marketplaces vs. your own B2B ordering portal in Greece
Skroutz, Public and Plaisio are where many shoppers in Greece start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Greece
Popular online categories in Greece include electronics, fashion, beauty, home, food and olive oil and tourism products. In Greece, we most often build B2B and wholesale portals for:
Wholesalers
For wholesalers, we usually start with contract pricing, then add ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho) once orders are flowing.
FMCG distributors
Catalogue, pricing and fulfilment rules designed for FMCG distributors in Greece, connected to the systems you already use.
Industrial suppliers
Industrial suppliers get quick and bulk ordering plus credit and payments workflows tailored to their operations.
Electrical and hardware traders
We map how electrical and hardware traders sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Medical and institutional suppliers
For medical and institutional suppliers, we usually start with sales-team tools, then add credit and payment gateways once orders are flowing.
Dealer networks
Catalogue, pricing and fulfilment rules designed for dealer networks in Greece, connected to the systems you already use.
Add a mobile app for Greece customers
A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Greece customers when they are awake, and the interface can run in Greek.
- Accounting and e-invoicing
- WhatsApp and SMS notifications
- BI and reporting tools
- CRM and lead management
- Logistics and freight partners
- Warehouse and inventory systems
- Credit and payment gateways
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Greece
Value first, depth later. For a B2B ordering portal serving Greece, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for EUR, Visa and Mastercard and ELTA Courier from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how Greece customers actually buy. |
Success is measured on order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity — tracked on a dashboard you can see from launch day.
How Greece clients work with us
Greece runs on UTC+3, which is 2h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Greek. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your B2B ordering portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Greece are served remotely with on-site workshops when the project needs them.
