The case for an international e-commerce platform in Türkiye
Türkiye is a market of about 85 million people where international and multi-region stores are growing fast, with Ankara as its capital.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
For a business in Türkiye, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Türkiye store feel local
Conversion in Türkiye depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Türkiye shopper sees — price, tax, delivery fee, refund — is in TRY, written the local way.
Language and content
Content can be produced in Turkish, so a Türkiye customer reads the store in the language they use at home.
Local trust signals
Badges for credit cards with instalments (taksit) and Troy cards, PTT Kargo delivery and clear return terms reassure first-time buyers in Türkiye.
Domain, phone and contact
Using .tr where it suits you signals a local business to shoppers and search engines. Contact buttons are pre-set with +36, so a customer in Türkiye taps once to call or message.
Designed to your requirements, not a template
If you run a business in Türkiye and want to sell online, we build an e-commerce platform and mobile application to your exact requirements, from the first product page to the last delivery update.
In Türkiye we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as fashion, electronics, home and textiles and groceries that have strong online demand in Türkiye.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your international e-commerce platform in Türkiye
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Multiple stock points in Türkiye are supported, so a Türkiye order ships from the nearest one.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Reports show which products, customers and areas of Türkiye drive revenue.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Content and design can follow how customers in Türkiye search and buy, including Turkish where you need it.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Product data imports from your existing sheets or ERP, so Türkiye teams do not re-type thousands of items.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Checkout is configured for credit cards with instalments (taksit), Troy cards and iyzico.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Delivery can be booked through PTT Kargo, Yurtiçi Kargo and Aras Kargo or dispatched by your own riders around Türkiye.
Who we build for in Türkiye
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. In Türkiye, we most often build international and multi-region stores for:
Exporters
We map how exporters sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
D2C brands expanding abroad
For D2C brands expanding abroad, we usually start with tax and duties, then add tax engines once orders are flowing.
Manufacturers selling to distributors overseas
Catalogue, pricing and fulfilment rules designed for manufacturers selling to distributors overseas in Türkiye, connected to the systems you already use.
Diaspora-focused retailers
Diaspora-focused retailers get cross-border shipping plus regional reporting workflows tailored to their operations.
Tourism and gifting businesses
We map how tourism and gifting businesses sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-country retail groups
For multi-country retail groups, we usually start with regional storefronts, then add marketplace feeds by country once orders are flowing.
How Türkiye customers pay online
A store that serves Türkiye should let customers pay the way they do offline: credit cards with instalments (taksit), Troy cards, iyzico and PayTR.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Turkish lira (TRY).
- Iyzico
- Bank transfer (FAST)
- PayTR
- Credit cards with instalments (taksit)
- Cash on delivery
- Troy cards
Delivery and fulfilment across Türkiye
Your international e-commerce platform can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Marketplaces vs. your own international e-commerce platform in Türkiye
Many Türkiye sellers already list on Trendyol, Hepsiburada, Amazon.com.tr, n11, Çiçeksepeti and Getir. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Tax, invoicing and compliance in Türkiye
For Türkiye sellers, tax first: Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
On privacy we design around the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers; on consumer rights the store reflects Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Mobile commerce in Türkiye
Phones carry most traffic in Türkiye. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Türkiye customers when they are awake, and the interface can run in Turkish.
- ERP and accounting
- Tax engines
- Multi-currency payment providers
- Regional analytics
- Geo-IP and consent platforms
- International couriers and 3PLs
- Translation management
- Marketplace feeds by country
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your international e-commerce platform
We launch the journeys that create value first, then add depth. A typical roadmap for an international e-commerce platform in Türkiye:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Türkiye customers actually buy. |
We track conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping on a live dashboard from day one, so Türkiye results are visible, not promised.
How Türkiye clients work with us
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Türkiye client always reaches someone during the local working day.
We work in English and can deliver storefront content in Turkish. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your international e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Türkiye are served remotely with on-site workshops when the project needs them.
