Why a subscription commerce platform makes sense for Türkiye
Türkiye is a market of about 85 million people where subscription and membership platforms are growing fast, with Ankara as its capital.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
That is why more companies in Türkiye are moving from phone, WhatsApp and spreadsheet orders to a proper subscription commerce platform — one place where products, prices, payments, orders and customers are managed together.
Local details we build into every Türkiye project
Conversion in Türkiye depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Türkiye shopper sees — price, tax, delivery fee, refund — is in TRY, written the local way.
Language and content
Content can be produced in Turkish, so a Türkiye customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as credit cards with instalments (taksit) and Troy cards and PTT Kargo sit next to the buy button.
Domain, phone and contact
A .tr domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +36, so a customer in Türkiye taps once to call or message.
A subscription commerce platform built around your Türkiye business
Whatever your business sells in Türkiye, N&T Software designs and develops the subscription commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Türkiye we typically work with dairy and daily-needs brands, meal and grocery boxes, beauty and wellness boxes and gyms and clubs, and with sellers in categories such as fashion, electronics, home and textiles and groceries that have strong online demand in Türkiye.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
What your subscription commerce platform includes
These are the building blocks of a subscription commerce platform. We scope them with you, so you pay for what your Türkiye operation needs.
Plans and pricing
Weekly, monthly or annual plans, trials, tiers, add-ons, family plans and promotional pricing. Delivery can be booked through PTT Kargo, Yurtiçi Kargo and Aras Kargo or dispatched by your own riders around Türkiye.
Recurring billing
Card, UPI AutoPay, direct debit and wallet mandates where supported, with smart retries and dunning. Inventory can sit in Türkiye, in a partner warehouse or across Türkiye, with click-and-collect where customers want it.
Self-service portal
Pause, skip, swap, upgrade, downgrade and cancel journeys that follow local consumer rules. Dashboards break sales down by product, customer and neighbourhood of Türkiye, so you see what to promote.
Delivery schedules
Route-wise and slot-wise delivery calendars for milk, meals, groceries, boxes and refills. Content and design can follow how customers in Türkiye search and buy, including Turkish where you need it.
Membership entitlements
Member pricing, gated content, priority booking, loyalty points and benefit tracking. Bulk import and sync tools mean the Türkiye team never re-keys stock, prices or descriptions by hand.
Revenue analytics
MRR, churn, cohort retention, failed payments and lifetime-value dashboards. Customers in Türkiye can pay with credit cards with instalments (taksit), Troy cards and iyzico, with receipts and refunds handled in the same admin.
Getting paid online in Türkiye
A store that serves Türkiye should let customers pay the way they do offline: credit cards with instalments (taksit), Troy cards, iyzico and PayTR.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Turkish lira (TRY).
- Iyzico
- Bank transfer (FAST)
- PayTR
- Troy cards
- Cash on delivery
- Credit cards with instalments (taksit)
Shipping, couriers and local delivery in Türkiye
Your subscription commerce platform can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Tax, invoicing and compliance in Türkiye
Tax basics: Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
Two frameworks shape the build: the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers, and Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser.
Marketplaces vs. your own subscription commerce platform in Türkiye
Selling in Türkiye through Trendyol, Hepsiburada and Amazon.com.tr gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Who we build for in Türkiye
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. In Türkiye, we most often build subscription and membership platforms for:
Dairy and daily-needs brands
For dairy and daily-needs brands, we usually start with recurring billing, then add recurring-payment gateways and mandates once orders are flowing.
Meal and grocery boxes
Catalogue, pricing and fulfilment rules designed for meal and grocery boxes in Türkiye, connected to the systems you already use.
Beauty and wellness boxes
Beauty and wellness boxes get self-service portal plus membership entitlements workflows tailored to their operations.
Gyms and clubs
We map how gyms and clubs sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Publishers and course creators
For publishers and course creators, we usually start with revenue analytics, then add accounting and revenue recognition once orders are flowing.
Software and digital-product sellers
Catalogue, pricing and fulfilment rules designed for software and digital-product sellers in Türkiye, connected to the systems you already use.
Mobile commerce in Türkiye
Phones carry most traffic in Türkiye. A subscriber app with push reminders lets customers skip tomorrow's delivery, change quantities, top up a wallet or renew a membership in seconds.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Türkiye customers when they are awake, and the interface can run in Turkish.
- Accounting and revenue recognition
- Content and LMS platforms
- CRM and lifecycle email
- Recurring-payment gateways and mandates
- Analytics and BI
- WhatsApp and push notifications
- Loyalty systems
- Route planning and delivery apps
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Türkiye
Value first, depth later. For a subscription commerce platform serving Türkiye, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch plans | Plans, recurring billing, customer portal and delivery or access rules. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Retain | Dunning, win-back offers, loyalty and lifecycle messaging. |
| Scale | Subscriber and delivery apps, new plans and regions. Reviewed against how Türkiye customers actually buy. |
We track monthly recurring revenue, churn rate, payment recovery rate, average subscriber lifetime, skip and pause rate and upgrade rate on a live dashboard from day one, so Türkiye results are visible, not promised.
Time zones, language and support
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Türkiye client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Turkish. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Türkiye are served remotely with on-site workshops when the project needs them.
