The case for a shopping app in Türkiye
Türkiye is a market of about 85 million people where mobile commerce apps are growing fast, with Ankara as its capital.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
Shoppers and trade buyers in Türkiye already compare options on their phones; a shopping app that loads fast, shows accurate stock and accepts credit cards with instalments (taksit) turns that research into orders.
What makes a Türkiye store feel local
Conversion in Türkiye depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Türkiye shopper sees — price, tax, delivery fee, refund — is in TRY, written the local way.
Language and content
Storefront copy, product pages and emails can run in Turkish, with local date and number formats.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Türkiye recognise: credit cards with instalments (taksit) and Troy cards and delivery through PTT Kargo.
Domain, phone and contact
Using .tr where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +36 calling code so customers reach you without dialling errors.
A shopping app built around your Türkiye business
Whatever your business sells in Türkiye, N&T Software designs and develops the shopping app and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
Typical clients include grocery and pharmacy chains, restaurants and cloud kitchens, distributors with dealer networks and D2C start-ups. Categories that sell especially well online in Türkiye — fashion, electronics, home and textiles and groceries — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your shopping app includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Türkiye business sells.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Customers in Türkiye can pay with credit cards with instalments (taksit), Troy cards and iyzico, with receipts and refunds handled in the same admin.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Shipping rules can use PTT Kargo, Yurtiçi Kargo and Aras Kargo as well as your own delivery staff in Türkiye.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Inventory can sit in Türkiye, in a partner warehouse or across Türkiye, with click-and-collect where customers want it.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Revenue reports by product, repeat buyer and delivery area of Türkiye guide stock and marketing decisions.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Storefront language, imagery and navigation are set up for Türkiye shoppers and available in Turkish.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Product data imports from your existing sheets or ERP, so Türkiye teams do not re-type thousands of items.
Payments customers in Türkiye expect
A shopping app for Türkiye must support the way people here actually pay: credit cards with instalments (taksit), Troy cards, iyzico, PayTR, bank transfer (FAST) and cash on delivery.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in Turkish lira (TRY).
- Cash on delivery
- Bank transfer (FAST)
- Troy cards
- PayTR
- Iyzico
- Credit cards with instalments (taksit)
Shipping, couriers and local delivery in Türkiye
Your shopping app can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Tax, invoicing and compliance in Türkiye
Tax basics: Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
Customer data is handled with the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers in mind, and the storefront follows Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Türkiye sellers: marketplace plus your own store
Selling in Türkiye through Trendyol, Hepsiburada and Amazon.com.tr gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Industries in Türkiye we work with
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. In Türkiye, we most often build mobile commerce apps for:
Retail brands
Retail brands get customer shopping app plus delivery partner app workflows tailored to their operations.
Grocery and pharmacy chains
We map how grocery and pharmacy chains sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Restaurants and cloud kitchens
For restaurants and cloud kitchens, we usually start with store and admin app, then add Firebase and push messaging once orders are flowing.
Distributors with dealer networks
Catalogue, pricing and fulfilment rules designed for distributors with dealer networks in Türkiye, connected to the systems you already use.
D2C start-ups
D2C start-ups get engagement plus customer shopping app workflows tailored to their operations.
Marketplace operators
We map how marketplace operators sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Add a mobile app for Türkiye customers
Phones carry most traffic in Türkiye. Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
Apps are published under your own developer accounts and share the same backend as your shopping app, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+3 so offers reach Türkiye customers when they are awake, and the interface can run in Turkish.
- Maps and location services
- Commerce APIs and headless backends
- Firebase and push messaging
- Customer support chat
- Analytics and crash reporting
- Social login
- Payment SDKs and wallets
- Barcode and QR scanning
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Türkiye
We launch the journeys that create value first, then add depth. A typical roadmap for a shopping app in Türkiye:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Türkiye customers actually buy. |
Success is measured on app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app — tracked on a dashboard you can see from launch day.
How Türkiye clients work with us
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Türkiye client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Turkish. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Türkiye are served remotely with on-site workshops when the project needs them.