Why Türkiye businesses are investing in manufacturer and distributor portals
Türkiye is a market of about 85 million people where manufacturer and distributor portals are growing fast, with Ankara as its capital.
Türkiye has a large, digitally fluent population and a culture of card instalments that strongly drives online sales. E-invoicing and ETBIS registration need to be part of the platform.
That is why more companies in Türkiye are moving from phone, WhatsApp and spreadsheet orders to a proper manufacturer and dealer portal — one place where products, prices, payments, orders and customers are managed together.
Localised for Türkiye, not translated into it
Conversion in Türkiye depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Turkish lira: TRY amounts from product page to invoice, so Türkiye buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Turkish where your audience needs it.
Local trust signals
Badges for credit cards with instalments (taksit) and Troy cards, PTT Kargo delivery and clear return terms reassure first-time buyers in Türkiye.
Domain, phone and contact
Using .tr where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +36 calling code so customers reach you without dialling errors.
Designed to your requirements, not a template
Your manufacturer and dealer portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include engineering component makers, electrical and automation brands, building-material manufacturers and auto-parts companies. Categories that sell especially well online in Türkiye — fashion, electronics, home and textiles and groceries — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your manufacturer and dealer portal in Türkiye
These are the building blocks of a manufacturer and dealer portal. We scope them with you, so you pay for what your Türkiye operation needs.
Technical catalogue
Product families, models, variants, specification tables, comparison and application or industry filters. Delivery can be booked through PTT Kargo, Yurtiçi Kargo and Aras Kargo or dispatched by your own riders around Türkiye.
Document library
Datasheets, manuals, CAD drawings, certificates and price lists with public, registered or partner-only access. Inventory can sit in Türkiye, in a partner warehouse or across Türkiye, with click-and-collect where customers want it.
Enquiries and RFQs
Project enquiries, quotation requests, lead routing to the right region and status tracking. Dashboards break sales down by product, customer and neighbourhood of Türkiye, so you see what to promote.
Partner portal
Dealer and distributor sign-in, territory-based catalogues, protected pricing, schemes and targets. Pages, search filters and wording are tuned to how people in Türkiye look for products, in Turkish if your audience needs it.
Spares and service
Spare-part lookup by model or serial number, accessories, warranty registration and service requests. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Türkiye team keeps its current way of working.
Channel insight
Dashboards for partner orders, secondary sales, product interest and regional demand. Checkout is configured for credit cards with instalments (taksit), Troy cards and iyzico.
Getting paid online in Türkiye
Shoppers in Türkiye rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means credit cards with instalments (taksit), Troy cards and iyzico, then PayTR, bank transfer (FAST) and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Turkish lira (TRY).
- PayTR
- Credit cards with instalments (taksit)
- Bank transfer (FAST)
- Troy cards
- Cash on delivery
- Iyzico
Delivery and fulfilment across Türkiye
Your manufacturer and dealer portal can book shipments and share tracking with PTT Kargo, Yurtiçi Kargo, Aras Kargo, MNG Kargo, Sürat Kargo and Trendyol Express, or route orders to your own riders and stores.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Rules Türkiye sellers must respect online
For Türkiye sellers, tax first: Turkish VAT (KDV) is 20% standard with 10% and 1% reduced rates; e-Arşiv and e-Fatura invoicing are required above set thresholds.
On privacy we design around the Personal Data Protection Law No. 6698 (KVKK), including VERBIS registration for many data controllers; on consumer rights the store reflects Consumer Protection Law No. 6502 and the E-Commerce Law No. 6563, including ETBIS registration.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser.
Marketplaces vs. your own manufacturer and dealer portal in Türkiye
Trendyol, Hepsiburada and Amazon.com.tr are where many shoppers in Türkiye start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
Your manufacturer and dealer portal becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Industries in Türkiye we work with
Popular online categories in Türkiye include fashion, electronics, home and textiles, groceries, beauty and furniture. In Türkiye, we most often build manufacturer and distributor portals for:
Machinery and equipment manufacturers
We map how machinery and equipment manufacturers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Engineering component makers
For engineering component makers, we usually start with enquiries and RFQs, then add CRM and lead routing once orders are flowing.
Electrical and automation brands
Catalogue, pricing and fulfilment rules designed for electrical and automation brands in Türkiye, connected to the systems you already use.
Building-material manufacturers
Building-material manufacturers get partner portal plus channel insight workflows tailored to their operations.
Auto-parts companies
We map how auto-parts companies sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Importers and master distributors
For importers and master distributors, we usually start with technical catalogue, then add logistics partners once orders are flowing.
Android and iOS apps for your Türkiye business
Phones carry most traffic in Türkiye. Dealer, field-sales and service-technician apps can scan QR codes on products, look up spares, register warranties and place orders from the shop floor or the customer site.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+3 so offers reach Türkiye customers when they are awake, and the interface can run in Turkish.
- Dealer management systems
- WhatsApp Business API
- ERP and production planning
- CRM and lead routing
- E-invoicing and tax systems
- PIM and DAM for product data
- Warranty and service software
- Logistics partners
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your manufacturer and dealer portal
We launch the journeys that create value first, then add depth. A typical roadmap for a manufacturer and dealer portal in Türkiye:
| Phase | What goes live |
|---|---|
| Catalogue and enquiries | Technical catalogue, documents and RFQ capture with CRM routing. Configured for TRY, credit cards with instalments (taksit) and PTT Kargo from the start. |
| Partner portal | Dealer sign-in, protected pricing, ordering and ERP sync. |
| Service and apps | Spares, warranty, service requests and field apps. Reviewed against how Türkiye customers actually buy. |
Success is measured on qualified enquiries per month, quote-to-order conversion, dealer portal adoption, secondary-sales visibility, spare-part order accuracy and time to answer technical queries — tracked on a dashboard you can see from launch day.
Working with our team from Türkiye
Our team covers UTC+3 — 2h 30m behind India (IST) — through three 8-hour shifts, so a Türkiye client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Turkish. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in Türkiye are served remotely with on-site workshops when the project needs them.
