The case for an online store in Lomé
Lomé is a capital and largest city of togo, where around 2.2 million people live and shop, and one of the markets in Togo where we build online stores.
Key sectors include port logistics, transit trade, banking, textiles and services, with business districts such as the Grand Marché, Kodjoviakopé and the Port of Lomé.
Logistics are supported by Gnassingbé Eyadéma International Airport and the Port of Lomé, which matters when you promise customers fast delivery.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
That is why more companies in Lomé are moving from phone, WhatsApp and spreadsheet orders to a proper online store — one place where products, prices, payments, orders and customers are managed together.
Localised for Lomé, not translated into it
A store that works in Lomé respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Lomé shopper sees — price, tax, delivery fee, refund — is in XOF, written the local way.
Language and content
Content can be produced in French, Ewe and Kabiyé, so a Lomé customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as Flooz (Moov Money) and T-Money and La Poste du Togo sit next to the buy button.
Domain, phone and contact
A .tg domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +228 calling code so customers reach you without dialling errors.
Talent and partners nearby
With University of Lomé close by, finding people to manage catalogues, content and support after launch is realistic in Lomé.
Designed to your requirements, not a template
Lomé businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom online store, an admin system and a mobile app shaped around their operations.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Togo — textiles and fashion, phones and electronics, agri-products and cosmetics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Lomé clients
These are the building blocks of an online store. We scope them with you, so you pay for what your Lomé operation needs.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Product data imports from your existing sheets or ERP, so Lomé teams do not re-type thousands of items.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Checkout is configured for Flooz (Moov Money), T-Money and Visa and Mastercard.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Shipping rules can use La Poste du Togo, DHL and Aramex as well as your own delivery staff in Lomé.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Multiple stock points in Togo are supported, so a Lomé order ships from the nearest one.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Revenue reports by product, repeat buyer and delivery area of Lomé guide stock and marketing decisions.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Pages, search filters and wording are tuned to how people in Lomé look for products, in French and Ewe if your audience needs it.
Checkout and payment methods for Lomé
Shoppers in Lomé rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Flooz (Moov Money), T-Money and Visa and Mastercard, then cash on delivery and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in West African CFA franc (XOF).
Business buyers around the Grand Marché often want invoices or bank transfer, while consumers lean on Flooz (Moov Money). We support both flows.
- Flooz (Moov Money)
- Bank transfer
- T-Money
- Visa and Mastercard
- Cash on delivery
Delivery and fulfilment from Lomé
Your online store can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores across Lomé.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Gnassingbé Eyadéma International Airport and the Port of Lomé — makes regional and national dispatch from Lomé practical.
Rules Lomé sellers must respect online
For Lomé sellers, tax first: Togo charges 18% VAT, with a simplified regime for small taxpayers.
Two frameworks shape the build: Law No. 2019-014 on the protection of personal data, overseen by the IPDCP, and the Consumer Protection Law and OHADA commercial law.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Togo.
Lomé sellers: marketplace plus your own store
Selling in Lomé through Jumia (regional), Facebook Marketplace and local online classifieds gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your online store becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Who we build for in Lomé
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. Local demand in Lomé is shaped by port logistics, transit trade, banking, textiles and services, so we often design catalogues and B2B ordering around those sectors. In Lomé, we most often build online stores for:
Retail brands
Retail brands get branded storefront plus checkout and payments workflows tailored to their operations.
D2C start-ups
We map how D2C start-ups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Speciality shops
For speciality shops, we usually start with orders and fulfilment, then add accounting and GST/VAT invoicing once orders are flowing.
Manufacturers selling direct
Catalogue, pricing and fulfilment rules designed for manufacturers selling direct in Lomé, connected to the systems you already use.
Grocery and food businesses
Grocery and food businesses get inventory and locations plus branded storefront workflows tailored to their operations.
Multi-outlet retailers
We map how multi-outlet retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Mobile commerce in Lomé
In Lomé, shoppers browse on phones first. A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Lomé time (UTC+0), in French and Ewe if you want.
- Accounting and GST/VAT invoicing
- Courier and shipping aggregators
- WhatsApp Business API
- Payment gateways and wallets
- Meta and TikTok catalogues
- Google Analytics 4 and Merchant Center
- ERP and inventory software
- CRM and email marketing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Lomé
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Lomé:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Lomé customers actually buy. |
We track conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate on a live dashboard from day one, so Lomé results are visible, not promised.
Working with our team from Lomé
Lomé runs on UTC+0, which is 5h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in French. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your online store.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Lomé clients are served remotely with on-site workshops when the project needs them.
