The case for an international e-commerce platform in Astana
Astana is a capital of kazakhstan, home to about 1.1 million people, and one of the markets in Kazakhstan where we build international and multi-region stores.
Key sectors include AIFC financial centre and government, with business districts such as the AIFC district and Left Bank.
Logistics are supported by Nursultan Nazarbayev Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
For a business in Astana, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for Astana, not translated into it
A store that works in Astana respects local habits as well as local law. These are the details we configure first.
Currency and pricing
Everything a Astana shopper sees — price, tax, delivery fee, refund — is in KZT, written the local way.
Language and content
Content can be produced in Kazakh and Russian, so a Astana customer reads the store in the language they use at home.
Local trust signals
Trust is local: familiar names such as Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank and Kazpost sit next to the buy button.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +7 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Nazarbayev University and Astana IT University close by, finding people to manage catalogues, content and support after launch is realistic in Astana.
An international e-commerce platform built around your Astana business
Whatever your business sells in Astana, N&T Software designs and develops the international e-commerce platform and the matching mobile app exactly to your requirements — your catalogue, your prices, your payment and delivery rules.
In Astana we typically work with exporters, D2C brands expanding abroad, manufacturers selling to distributors overseas and diaspora-focused retailers, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Astana clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Stock can be held in Astana or anywhere in Kazakhstan, with pickup and local-delivery options where they make sense.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Dashboards break sales down by product, customer and neighbourhood of Astana, so you see what to promote.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Pages, search filters and wording are tuned to how people in Astana look for products, in Kazakh and Russian if your audience needs it.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Bulk import and sync tools mean the Astana team never re-keys stock, prices or descriptions by hand.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Customers in Astana can pay with Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, with receipts and refunds handled in the same admin.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Delivery can be booked through Kazpost, CDEK and Kaspi Delivery or dispatched by your own riders around Astana.
Who we build for in Astana
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Astana is shaped by AIFC financial centre and government, so we often design catalogues and B2B ordering around those sectors. In Astana, we most often build international and multi-region stores for:
Exporters
For exporters, we usually start with local payments, then add multi-currency payment providers once orders are flowing.
D2C brands expanding abroad
Catalogue, pricing and fulfilment rules designed for D2C brands expanding abroad in Astana, connected to the systems you already use.
Manufacturers selling to distributors overseas
Manufacturers selling to distributors overseas get tax and duties plus compliance pages workflows tailored to their operations.
Diaspora-focused retailers
We map how diaspora-focused retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Tourism and gifting businesses
For tourism and gifting businesses, we usually start with regional reporting, then add geo-IP and consent platforms once orders are flowing.
Multi-country retail groups
Catalogue, pricing and fulfilment rules designed for multi-country retail groups in Astana, connected to the systems you already use.
Getting paid online in Astana
Shoppers in Astana rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, then QR payments and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Kazakhstani tenge (KZT).
For Astana customers ordering from the AIFC district and Left Bank, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Halyk Homebank
- Kaspi.kz payments and Kaspi Red instalments
- Cash on delivery
- Visa and Mastercard
- QR payments
Fulfilment options for Astana orders
Your international e-commerce platform can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Astana.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Nursultan Nazarbayev Airport — makes regional and national dispatch from Astana practical.
Astana sellers: marketplace plus your own store
Many Astana sellers already list on Kaspi.kz Marketplace, Wildberries, Ozon, Halyk Market and Technodom. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Compliance built into your international e-commerce platform
For Astana sellers, tax first: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Two frameworks shape the build: the Law on Personal Data and Its Protection, which includes data-localisation requirements, and the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Astana.
Add a mobile app for Astana customers
Phones carry most traffic in Kazakhstan. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Astana time (UTC+5), in Kazakh and Russian if you want.
- Translation management
- Geo-IP and consent platforms
- Tax engines
- Regional analytics
- Multi-currency payment providers
- ERP and accounting
- Marketplace feeds by country
- International couriers and 3PLs
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Astana
Value first, depth later. For an international e-commerce platform serving Astana, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Astana customers actually buy. |
We track conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping on a live dashboard from day one, so Astana results are visible, not promised.
How Astana clients work with us
Astana runs on UTC+5, which is 0h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Kazakh and Russian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your international e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Astana clients are served remotely with on-site workshops when the project needs them.
