Why Astana businesses are investing in mobile commerce apps
Astana is a capital of kazakhstan, where around 1.1 million people live and shop, and one of the markets in Kazakhstan where we build mobile commerce apps.
The local economy is driven by AIFC financial centre and government, and commercial activity concentrates around the AIFC district and Left Bank.
Logistics are supported by Nursultan Nazarbayev Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
For a business in Astana, the opportunity is to own the customer relationship: your own shopping app keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Localised for Astana, not translated into it
Conversion in Astana depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Astana shopper sees — price, tax, delivery fee, refund — is in KZT, written the local way.
Language and content
We localise pages, emails and notifications into Kazakh and Russian where your audience needs it.
Local trust signals
Trust is local: familiar names such as Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank and Kazpost sit next to the buy button.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +7, so a customer in Astana taps once to call or message.
Talent and partners nearby
Astana draws on Nazarbayev University and Astana IT University, which means plenty of local staff, interns and technology partners to run the store after launch.
A shopping app built around your Astana business
Your shopping app is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In Astana we typically work with retail brands, grocery and pharmacy chains, restaurants and cloud kitchens and distributors with dealer networks, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your shopping app includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Astana business sells.
Customer shopping app
Browse, search, wish-lists, cart, wallet and UPI or card checkout, order tracking and push offers. Stock can be held in Astana or anywhere in Kazakhstan, with pickup and local-delivery options where they make sense.
Dealer and B2B app
Account pricing, quick re-order, statements, schemes and barcode scanning for trade buyers. Reports show which products, customers and areas of Astana drive revenue.
Delivery partner app
Assigned orders, route navigation, proof of delivery, COD collection and status updates. Storefront language, imagery and navigation are set up for Astana shoppers and available in Kazakh and Russian.
Store and admin app
Order alerts, stock updates, price changes and sales snapshots for owners and managers. Product data imports from your existing sheets or ERP, so Astana teams do not re-type thousands of items.
Engagement
Segmented push notifications, deep links, in-app banners, loyalty and referral programmes. Customers in Astana can pay with Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, with receipts and refunds handled in the same admin.
Performance and offline
Fast native-feel UI, image caching, offline cart and graceful handling of poor networks. Delivery can be booked through Kazpost, CDEK and Kaspi Delivery or dispatched by your own riders around Astana.
Businesses that use NNT Mart in Astana
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Astana is shaped by AIFC financial centre and government, so we often design catalogues and B2B ordering around those sectors. In Astana, we most often build mobile commerce apps for:
Retail brands
Catalogue, pricing and fulfilment rules designed for retail brands in Astana, connected to the systems you already use.
Grocery and pharmacy chains
Grocery and pharmacy chains get dealer and B2B app plus store and admin app workflows tailored to their operations.
Restaurants and cloud kitchens
We map how restaurants and cloud kitchens sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Distributors with dealer networks
For distributors with dealer networks, we usually start with engagement, then add maps and location services once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Astana, connected to the systems you already use.
Marketplace operators
Marketplace operators get performance and offline plus dealer and B2B app workflows tailored to their operations.
Checkout and payment methods for Astana
Shoppers in Astana rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, then QR payments and cash on delivery.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in KZT — card details stay with the provider.
Business buyers around the AIFC district often want invoices or bank transfer, while consumers lean on Kaspi.kz payments and Kaspi Red instalments. We support both flows.
- Visa and Mastercard
- Cash on delivery
- Kaspi.kz payments and Kaspi Red instalments
- QR payments
- Halyk Homebank
Delivery and fulfilment from Astana
Your shopping app can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Astana.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Nursultan Nazarbayev Airport — makes regional and national dispatch from Astana practical.
Astana sellers: marketplace plus your own store
Selling in Astana through Kaspi.kz Marketplace, Wildberries and Ozon gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your shopping app becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Selling online legally in Kazakhstan
Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Two frameworks shape the build: the Law on Personal Data and Its Protection, which includes data-localisation requirements, and the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Kazakhstan.
Take your Astana store onto customers' phones
Every app is published under your own Google Play and Apple developer accounts, with crash reporting, analytics and release management included.
Apps are published under your own developer accounts and share the same backend as your shopping app, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Astana time (UTC+5), in Kazakh and Russian if you want.
- Payment SDKs and wallets
- Barcode and QR scanning
- Firebase and push messaging
- Analytics and crash reporting
- Commerce APIs and headless backends
- Social login
- Maps and location services
- Customer support chat
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your shopping app
Value first, depth later. For a shopping app serving Astana, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| MVP app | Core shopping, checkout, order tracking and push notifications. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Engage | Loyalty, referrals, personalised offers and deep links. |
| Extend | Dealer, delivery and admin apps on the same backend. Reviewed against how Astana customers actually buy. |
We track app installs and active users, app conversion rate, push-notification click rate, crash-free sessions, store rating and share of revenue from app on a live dashboard from day one, so Astana results are visible, not promised.
Working with our team from Astana
Astana runs on UTC+5, which is 0h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Kazakh and Russian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your shopping app.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Astana clients are served remotely with on-site workshops when the project needs them.
