Why a manufacturer and dealer portal makes sense for Astana
Astana is a capital of kazakhstan, home to about 1.1 million people, and one of the markets in Kazakhstan where we build manufacturer and distributor portals.
Businesses here work in AIFC financial centre and government; many are based around the AIFC district and Left Bank.
Logistics are supported by Nursultan Nazarbayev Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
That is why more companies in Astana are moving from phone, WhatsApp and spreadsheet orders to a proper manufacturer and dealer portal — one place where products, prices, payments, orders and customers are managed together.
What makes a Astana store feel local
A store that works in Astana respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Kazakhstani tenge: KZT amounts from product page to invoice, so Astana buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in Kazakh and Russian, with local date and number formats.
Local trust signals
Trust is local: familiar names such as Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank and Kazpost sit next to the buy button.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +7 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Nazarbayev University and Astana IT University close by, finding people to manage catalogues, content and support after launch is realistic in Astana.
Designed to your requirements, not a template
We do not hand Astana businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
In Astana we typically work with machinery and equipment manufacturers, engineering component makers, electrical and automation brands and building-material manufacturers, and with sellers in categories such as electronics, fashion, home appliances and groceries that have strong online demand in Kazakhstan.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Features of your manufacturer and dealer portal in Astana
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Technical catalogue
Product families, models, variants, specification tables, comparison and application or industry filters. Dashboards break sales down by product, customer and neighbourhood of Astana, so you see what to promote.
Document library
Datasheets, manuals, CAD drawings, certificates and price lists with public, registered or partner-only access. Storefront language, imagery and navigation are set up for Astana shoppers and available in Kazakh and Russian.
Enquiries and RFQs
Project enquiries, quotation requests, lead routing to the right region and status tracking. Product data imports from your existing sheets or ERP, so Astana teams do not re-type thousands of items.
Partner portal
Dealer and distributor sign-in, territory-based catalogues, protected pricing, schemes and targets. Customers in Astana can pay with Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, with receipts and refunds handled in the same admin.
Spares and service
Spare-part lookup by model or serial number, accessories, warranty registration and service requests. Couriers such as Kazpost, CDEK and Kaspi Delivery plug in alongside your own fleet for Astana orders.
Channel insight
Dashboards for partner orders, secondary sales, product interest and regional demand. Multiple stock points in Kazakhstan are supported, so a Astana order ships from the nearest one.
Businesses that use NNT Mart in Astana
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Astana is shaped by AIFC financial centre and government, so we often design catalogues and B2B ordering around those sectors. In Astana, we most often build manufacturer and distributor portals for:
Machinery and equipment manufacturers
We map how machinery and equipment manufacturers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Engineering component makers
For engineering component makers, we usually start with enquiries and RFQs, then add CRM and lead routing once orders are flowing.
Electrical and automation brands
Catalogue, pricing and fulfilment rules designed for electrical and automation brands in Astana, connected to the systems you already use.
Building-material manufacturers
Building-material manufacturers get partner portal plus channel insight workflows tailored to their operations.
Auto-parts companies
We map how auto-parts companies sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Importers and master distributors
For importers and master distributors, we usually start with technical catalogue, then add logistics partners once orders are flowing.
Getting paid online in Astana
Checkout is where most online sales are won or lost. In Kazakhstan, customers expect to pay with Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, and many also look for QR payments and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Kazakhstani tenge (KZT).
For Astana customers ordering from the AIFC district and Left Bank, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Halyk Homebank
- Kaspi.kz payments and Kaspi Red instalments
- QR payments
- Cash on delivery
- Visa and Mastercard
Fulfilment options for Astana orders
Your manufacturer and dealer portal can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Astana.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Nursultan Nazarbayev Airport — makes regional and national dispatch from Astana practical.
Marketplaces vs. your own manufacturer and dealer portal in Astana
Kaspi.kz Marketplace, Wildberries and Ozon are where many shoppers in Astana start, which is why sellers list there. The trade-off is commission, limited branding and rules the platform can change overnight.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Selling online legally in Kazakhstan
On tax: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
On privacy we design around the Law on Personal Data and Its Protection, which includes data-localisation requirements; on consumer rights the store reflects the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Kazakhstan.
Mobile commerce in Astana
In Astana, shoppers browse on phones first. Dealer, field-sales and service-technician apps can scan QR codes on products, look up spares, register warranties and place orders from the shop floor or the customer site.
Apps are published under your own developer accounts and share the same backend as your manufacturer and dealer portal, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+5 so offers reach Astana customers when they are awake, and the interface can run in Kazakh and Russian.
- ERP and production planning
- PIM and DAM for product data
- CRM and lead routing
- Dealer management systems
- WhatsApp Business API
- E-invoicing and tax systems
- Warranty and service software
- Logistics partners
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Astana
Value first, depth later. For a manufacturer and dealer portal serving Astana, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Catalogue and enquiries | Technical catalogue, documents and RFQ capture with CRM routing. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Partner portal | Dealer sign-in, protected pricing, ordering and ERP sync. |
| Service and apps | Spares, warranty, service requests and field apps. Reviewed against how Astana customers actually buy. |
Success is measured on qualified enquiries per month, quote-to-order conversion, dealer portal adoption, secondary-sales visibility, spare-part order accuracy and time to answer technical queries — tracked on a dashboard you can see from launch day.
Support hours and communication for Astana
Astana runs on UTC+5, which is 0h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
We work in English and can deliver storefront content in Kazakh and Russian. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your manufacturer and dealer portal.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Astana clients are served remotely with on-site workshops when the project needs them.
