The case for an online store in Astana
Astana is a capital of kazakhstan, with a population of roughly 1.1 million, and one of the markets in Kazakhstan where we build online stores.
Key sectors include AIFC financial centre and government, with business districts such as the AIFC district and Left Bank.
Logistics are supported by Nursultan Nazarbayev Airport, which matters when you promise customers fast delivery.
Kazakhstan's super-app Kaspi.kz has made instalments and instant payments the norm. Brands need Kazakh and Russian content and a delivery plan for a very large country.
Shoppers and trade buyers in Astana already compare options on their phones; an online store that loads fast, shows accurate stock and accepts Kaspi.kz payments and Kaspi Red instalments turns that research into orders.
What makes a Astana store feel local
A store that works in Astana respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Kazakhstani tenge: KZT amounts from product page to invoice, so Astana buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Kazakh and Russian where your audience needs it.
Local trust signals
Badges for Kaspi.kz payments and Kaspi Red instalments and Halyk Homebank, Kazpost delivery and clear return terms reassure first-time buyers in Astana.
Domain, phone and contact
A .kz domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +7, so a customer in Astana taps once to call or message.
Talent and partners nearby
With Nazarbayev University and Astana IT University close by, finding people to manage catalogues, content and support after launch is realistic in Astana.
An online store built around your Astana business
Your online store is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
Typical clients include D2C start-ups, speciality shops, manufacturers selling direct and grocery and food businesses. Categories that sell especially well online in Kazakhstan — electronics, fashion, home appliances and groceries — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Astana clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Branded storefront
A fast, mobile-first design on your own domain with your colours, typography, banners, landing pages and SEO-ready category structure. Bulk import and sync tools mean the Astana team never re-keys stock, prices or descriptions by hand.
Catalogue manager
Categories, brands, variants, bundles, specifications, images, videos and bulk import/export so your team can manage thousands of SKUs. Customers in Astana can pay with Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank and Visa and Mastercard, with receipts and refunds handled in the same admin.
Checkout and payments
Guest and account checkout, local payment gateways, wallets, bank transfer, cash on delivery, coupons and abandoned-cart recovery. Couriers such as Kazpost, CDEK and Kaspi Delivery plug in alongside your own fleet for Astana orders.
Orders and fulfilment
Order confirmation, packing slips, courier booking, tracking links, cancellations, returns, refunds and customer notifications. Inventory can sit in Astana, in a partner warehouse or across Kazakhstan, with click-and-collect where customers want it.
Inventory and locations
Stock by warehouse or store, low-stock alerts, store pickup, local delivery zones and sync with your existing inventory system. Dashboards break sales down by product, customer and neighbourhood of Astana, so you see what to promote.
Growth and reporting
Promotions, loyalty, reviews, email and WhatsApp campaigns, plus dashboards for revenue, products, customers and conversion. Storefront language, imagery and navigation are set up for Astana shoppers and available in Kazakh and Russian.
Checkout and payment methods for Astana
An online store for Astana must support the way people here actually pay: Kaspi.kz payments and Kaspi Red instalments, Halyk Homebank, Visa and Mastercard, QR payments and cash on delivery.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Kazakhstani tenge (KZT).
For Astana customers ordering from the AIFC district and Left Bank, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Cash on delivery
- Visa and Mastercard
- Halyk Homebank
- Kaspi.kz payments and Kaspi Red instalments
- QR payments
Shipping, couriers and local delivery in Astana
Your online store can book shipments and share tracking with Kazpost, CDEK, Kaspi Delivery, Glovo and DHL, or route orders to your own riders and stores across Astana.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Nursultan Nazarbayev Airport — makes regional and national dispatch from Astana practical.
Tax, invoicing and compliance in Kazakhstan
For Astana sellers, tax first: Kazakhstan VAT rose to 16% from January 2026 under the new Tax Code, with registration thresholds for local businesses.
Two frameworks shape the build: the Law on Personal Data and Its Protection, which includes data-localisation requirements, and the Law on Protection of Consumer Rights and the Law on Trade Activities governing e-commerce.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser in Astana.
Astana sellers: marketplace plus your own store
Many Astana sellers already list on Kaspi.kz Marketplace, Wildberries, Ozon, Halyk Market and Technodom. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Businesses that use NNT Mart in Astana
Popular online categories in Kazakhstan include electronics, fashion, home appliances, groceries, beauty and children's goods. Local demand in Astana is shaped by AIFC financial centre and government, so we often design catalogues and B2B ordering around those sectors. In Astana, we most often build online stores for:
Retail brands
For retail brands, we usually start with catalogue manager, then add payment gateways and wallets once orders are flowing.
D2C start-ups
Catalogue, pricing and fulfilment rules designed for D2C start-ups in Astana, connected to the systems you already use.
Speciality shops
Speciality shops get checkout and payments plus inventory and locations workflows tailored to their operations.
Manufacturers selling direct
We map how manufacturers selling direct sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Grocery and food businesses
For grocery and food businesses, we usually start with growth and reporting, then add CRM and email marketing once orders are flowing.
Multi-outlet retailers
Catalogue, pricing and fulfilment rules designed for multi-outlet retailers in Astana, connected to the systems you already use.
Android and iOS apps for your Astana business
A customer shopping app for Android and iOS can share the same catalogue, cart, offers and order history, with push notifications for drops, price alerts and delivery updates.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Order alerts, offers and abandoned-cart reminders go out on Astana time (UTC+5), in Kazakh and Russian if you want.
- Courier and shipping aggregators
- Payment gateways and wallets
- Google Analytics 4 and Merchant Center
- Accounting and GST/VAT invoicing
- ERP and inventory software
- Meta and TikTok catalogues
- WhatsApp Business API
- CRM and email marketing
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Astana
We launch the journeys that create value first, then add depth. A typical roadmap for an online store in Astana:
| Phase | What goes live |
|---|---|
| Launch store | Storefront, catalogue, checkout, payments, shipping and admin go live. Configured for KZT, Kaspi.kz payments and Kaspi Red instalments and Kazpost from the start. |
| Grow | Promotions, loyalty, reviews, marketing integrations and SEO content. |
| Scale | Mobile app, marketplace feeds, multi-warehouse and ERP sync. Reviewed against how Astana customers actually buy. |
Success is measured on conversion rate, average order value, cart abandonment, repeat-purchase rate, page speed (Core Web Vitals) and return rate — tracked on a dashboard you can see from launch day.
How Astana clients work with us
Our team covers UTC+5 — 0h 30m behind India (IST) — through three 8-hour shifts, so a Astana client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Kazakh and Russian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Astana clients are served remotely with on-site workshops when the project needs them.
