The case for an international e-commerce platform in Lomé
Lomé is a capital and largest city of togo, home to about 2.2 million people, and one of the markets in Togo where we build international and multi-region stores.
Key sectors include port logistics, transit trade, banking, textiles and services, with business districts such as the Grand Marché, Kodjoviakopé and the Port of Lomé.
Logistics are supported by Gnassingbé Eyadéma International Airport and the Port of Lomé, which matters when you promise customers fast delivery.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
For a business in Lomé, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
What makes a Lomé store feel local
Conversion in Lomé depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in West African CFA franc (XOF), formatted the way Lomé customers read them.
Language and content
Storefront copy, product pages and emails can run in French, Ewe and Kabiyé, with local date and number formats.
Local trust signals
Badges for Flooz (Moov Money) and T-Money, La Poste du Togo delivery and clear return terms reassure first-time buyers in Lomé.
Domain, phone and contact
A .tg domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +228 calling code so customers reach you without dialling errors.
Talent and partners nearby
With University of Lomé close by, finding people to manage catalogues, content and support after launch is realistic in Lomé.
Custom-built for how you sell in Lomé
We do not hand Lomé businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include D2C brands expanding abroad, manufacturers selling to distributors overseas, diaspora-focused retailers and tourism and gifting businesses. Categories that sell especially well online in Togo — textiles and fashion, phones and electronics, agri-products and cosmetics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Core modules we build for Lomé clients
Each module below is configured — or custom-developed — to your requirements. You choose what launches first and what follows in later phases.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Stock can be held in Lomé or anywhere in Togo, with pickup and local-delivery options where they make sense.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Dashboards break sales down by product, customer and neighbourhood of Lomé, so you see what to promote.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Storefront language, imagery and navigation are set up for Lomé shoppers and available in French and Ewe.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Bulk import and sync tools mean the Lomé team never re-keys stock, prices or descriptions by hand.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Checkout is configured for Flooz (Moov Money), T-Money and Visa and Mastercard.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Delivery can be booked through La Poste du Togo, DHL and Aramex or dispatched by your own riders around Lomé.
Who we build for in Lomé
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. Local demand in Lomé is shaped by port logistics, transit trade, banking, textiles and services, so we often design catalogues and B2B ordering around those sectors. In Lomé, we most often build international and multi-region stores for:
Exporters
For exporters, we usually start with local payments, then add multi-currency payment providers once orders are flowing.
D2C brands expanding abroad
Catalogue, pricing and fulfilment rules designed for D2C brands expanding abroad in Lomé, connected to the systems you already use.
Manufacturers selling to distributors overseas
Manufacturers selling to distributors overseas get tax and duties plus compliance pages workflows tailored to their operations.
Diaspora-focused retailers
We map how diaspora-focused retailers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Tourism and gifting businesses
For tourism and gifting businesses, we usually start with regional reporting, then add geo-IP and consent platforms once orders are flowing.
Multi-country retail groups
Catalogue, pricing and fulfilment rules designed for multi-country retail groups in Lomé, connected to the systems you already use.
Checkout and payment methods for Lomé
An international e-commerce platform for Lomé must support the way people here actually pay: Flooz (Moov Money), T-Money, Visa and Mastercard, cash on delivery and bank transfer.
We integrate suitable gateways and providers for your business category and merchant eligibility, handle payment status, failed-payment retries and refunds, and keep sensitive card data with the provider rather than on your servers. All amounts are shown in West African CFA franc (XOF).
For Lomé customers ordering from the Grand Marché, Kodjoviakopé and the Port of Lomé, cash-on-delivery and pay-on-pickup rules can be set per delivery zone.
- Cash on delivery
- Bank transfer
- Flooz (Moov Money)
- T-Money
- Visa and Mastercard
Fulfilment options for Lomé orders
Your international e-commerce platform can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores across Lomé.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Gnassingbé Eyadéma International Airport and the Port of Lomé — makes regional and national dispatch from Lomé practical.
Owning your channel in Togo
Selling in Lomé through Jumia (regional), Facebook Marketplace and local online classifieds gets you reach quickly, yet the buyer belongs to the platform, not to you.
With your own international e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Compliance built into your international e-commerce platform
On tax: Togo charges 18% VAT, with a simplified regime for small taxpayers.
On privacy we design around Law No. 2019-014 on the protection of personal data, overseen by the IPDCP; on consumer rights the store reflects the Consumer Protection Law and OHADA commercial law.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Togo.
Add a mobile app for Lomé customers
Phones carry most traffic in Togo. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Lomé time (UTC+0), in French and Ewe if you want.
- Marketplace feeds by country
- Translation management
- ERP and accounting
- Tax engines
- Regional analytics
- International couriers and 3PLs
- Multi-currency payment providers
- Geo-IP and consent platforms
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for an international e-commerce platform in Lomé:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Lomé customers actually buy. |
We track conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping on a live dashboard from day one, so Lomé results are visible, not promised.
Time zones, language and support
Lomé runs on UTC+0, which is 5h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Lomé clients are served remotely with on-site workshops when the project needs them.
