The case for a custom e-commerce platform in Lomé
Lomé is a capital and largest city of togo, where around 2.2 million people live and shop, and one of the markets in Togo where we build custom e-commerce platforms.
Key sectors include port logistics, transit trade, banking, textiles and services, with business districts such as the Grand Marché, Kodjoviakopé and the Port of Lomé.
Logistics are supported by Gnassingbé Eyadéma International Airport and the Port of Lomé, which matters when you promise customers fast delivery.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
For a business in Lomé, the opportunity is to own the customer relationship: your own custom e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Lomé project
A store that works in Lomé respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks West African CFA franc: XOF amounts from product page to invoice, so Lomé buyers never convert in their heads.
Language and content
Storefront copy, product pages and emails can run in French, Ewe and Kabiyé, with local date and number formats.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Lomé recognise: Flooz (Moov Money) and T-Money and delivery through La Poste du Togo.
Domain, phone and contact
Using .tg where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +228 calling code so customers reach you without dialling errors.
Talent and partners nearby
Lomé draws on University of Lomé, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
Every NNT Mart custom e-commerce platform in Lomé is engineered to the client's own brief — the web platform, the admin panel and, when you need one, a mobile application built for your workflow.
Typical clients include multi-brand groups, businesses outgrowing SaaS platforms, companies migrating legacy stores and regulated sectors. Categories that sell especially well online in Togo — textiles and fashion, phones and electronics, agri-products and cosmetics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Lomé clients
These are the building blocks of a custom e-commerce platform. We scope them with you, so you pay for what your Lomé operation needs.
Custom workflows
Product configurators, made-to-order flows, approvals, contracts and industry-specific rules. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Lomé team keeps its current way of working.
Headless architecture
API-first commerce with a fast front end, so web, app, kiosk and marketplace channels share one backend. Customers in Lomé can pay with Flooz (Moov Money), T-Money and Visa and Mastercard, with receipts and refunds handled in the same admin.
Multi-entity operations
Multiple brands, companies, warehouses, currencies and tax registrations on one platform. Delivery can be booked through La Poste du Togo, DHL and Aramex or dispatched by your own riders around Lomé.
Deep integrations
ERP, PIM, WMS, CRM, POS, accounting and legacy systems with reliable, monitored data sync. Inventory can sit in Lomé, in a partner warehouse or across Togo, with click-and-collect where customers want it.
Migration
Move from older platforms with product, customer and order history, SEO-safe redirects and parallel runs. Reports show which products, customers and areas of Lomé drive revenue.
Performance and security
Caching, CDN, load testing, security hardening, audit logs and cloud infrastructure as code. Storefront language, imagery and navigation are set up for Lomé shoppers and available in French and Ewe.
Industries in Lomé we work with
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. Local demand in Lomé is shaped by port logistics, transit trade, banking, textiles and services, so we often design catalogues and B2B ordering around those sectors. In Lomé, we most often build custom e-commerce platforms for:
Enterprises with complex catalogues
We map how enterprises with complex catalogues sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Multi-brand groups
For multi-brand groups, we usually start with multi-entity operations, then add PIM and DAM once orders are flowing.
Businesses outgrowing SaaS platforms
Catalogue, pricing and fulfilment rules designed for businesses outgrowing SaaS platforms in Lomé, connected to the systems you already use.
Companies migrating legacy stores
Companies migrating legacy stores get deep integrations plus performance and security workflows tailored to their operations.
Regulated sectors
We map how regulated sectors sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
High-traffic retailers
For high-traffic retailers, we usually start with custom workflows, then add identity and SSO once orders are flowing.
How Lomé customers pay online
Shoppers in Lomé rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Flooz (Moov Money), T-Money and Visa and Mastercard, then cash on delivery and bank transfer.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in XOF — card details stay with the provider.
Business buyers around the Grand Marché often want invoices or bank transfer, while consumers lean on Flooz (Moov Money). We support both flows.
- Visa and Mastercard
- T-Money
- Cash on delivery
- Flooz (Moov Money)
- Bank transfer
Fulfilment options for Lomé orders
Your custom e-commerce platform can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores across Lomé.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Gnassingbé Eyadéma International Airport and the Port of Lomé — makes regional and national dispatch from Lomé practical.
Lomé sellers: marketplace plus your own store
Many Lomé sellers already list on Jumia (regional), Facebook Marketplace, local online classifieds, WhatsApp commerce and Glovo. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Selling online legally in Togo
For Lomé sellers, tax first: Togo charges 18% VAT, with a simplified regime for small taxpayers.
Two frameworks shape the build: Law No. 2019-014 on the protection of personal data, overseen by the IPDCP, and the Consumer Protection Law and OHADA commercial law.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Togo.
Mobile commerce in Lomé
Because the platform is API-first, customer, staff and partner mobile apps can be added at any point without rebuilding the backend.
Apps are published under your own developer accounts and share the same backend as your custom e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on Lomé time (UTC+0), in French and Ewe if you want.
- PIM and DAM
- Cloud platforms (AWS, Azure, GCP)
- SAP, Oracle, Microsoft Dynamics and Odoo ERPs
- WMS and 3PL systems
- Search engines (Elasticsearch, Algolia)
- Identity and SSO
- POS and store systems
- BI and data warehouses
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Lomé
Value first, depth later. For a custom e-commerce platform serving Lomé, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Foundation | Architecture, core commerce, priority integrations and migration. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Differentiate | Custom workflows, configurators and automation. |
| Optimise | Performance, new channels, apps and continuous enhancement. Reviewed against how Lomé customers actually buy. |
We track page load and API response times, uptime, order-sync accuracy, manual-work hours saved, release frequency and total cost of ownership on a live dashboard from day one, so Lomé results are visible, not promised.
Time zones, language and support
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Lomé client always reaches someone during the local working day.
We work in English and can deliver storefront content in French. NDAs are signed on request, and you get a named project lead plus direct access to the engineers building your custom e-commerce platform.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Lomé clients are served remotely with on-site workshops when the project needs them.
