Why Lomé businesses are investing in subscription and membership platforms
Lomé is a capital and largest city of togo, home to about 2.2 million people, and one of the markets in Togo where we build subscription and membership platforms.
Key sectors include port logistics, transit trade, banking, textiles and services, with business districts such as the Grand Marché, Kodjoviakopé and the Port of Lomé.
Logistics are supported by Gnassingbé Eyadéma International Airport and the Port of Lomé, which matters when you promise customers fast delivery.
Togo’s Lomé port and the famed Grand Marché textile traders make it a regional trade hub, while T-Money and Flooz are lifting mobile commerce. Wholesale and retail sellers benefit from digital catalogues.
That is why more companies in Lomé are moving from phone, WhatsApp and spreadsheet orders to a proper subscription commerce platform — one place where products, prices, payments, orders and customers are managed together.
Localised for Lomé, not translated into it
Conversion in Lomé depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Everything a Lomé shopper sees — price, tax, delivery fee, refund — is in XOF, written the local way.
Language and content
We localise pages, emails and notifications into French, Ewe and Kabiyé where your audience needs it.
Local trust signals
Trust is local: familiar names such as Flooz (Moov Money) and T-Money and La Poste du Togo sit next to the buy button.
Domain, phone and contact
Using .tg where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +228 calling code so customers reach you without dialling errors.
Talent and partners nearby
Lomé draws on University of Lomé, which means plenty of local staff, interns and technology partners to run the store after launch.
Designed to your requirements, not a template
We do not hand Lomé businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include meal and grocery boxes, beauty and wellness boxes, gyms and clubs and publishers and course creators. Categories that sell especially well online in Togo — textiles and fashion, phones and electronics, agri-products and cosmetics — get catalogue structures and filters designed for them.
Before any commitment you get a free requirements meeting, a demo built on your use case and a proposal priced to your budget.
Features of your subscription commerce platform in Lomé
These are the building blocks of a subscription commerce platform. We scope them with you, so you pay for what your Lomé operation needs.
Plans and pricing
Weekly, monthly or annual plans, trials, tiers, add-ons, family plans and promotional pricing. Pages, search filters and wording are tuned to how people in Lomé look for products, in French and Ewe if your audience needs it.
Recurring billing
Card, UPI AutoPay, direct debit and wallet mandates where supported, with smart retries and dunning. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Lomé team keeps its current way of working.
Self-service portal
Pause, skip, swap, upgrade, downgrade and cancel journeys that follow local consumer rules. Payment steps are built around Flooz (Moov Money), T-Money and Visa and Mastercard, the options shoppers here already trust.
Delivery schedules
Route-wise and slot-wise delivery calendars for milk, meals, groceries, boxes and refills. Delivery can be booked through La Poste du Togo, DHL and Aramex or dispatched by your own riders around Lomé.
Membership entitlements
Member pricing, gated content, priority booking, loyalty points and benefit tracking. Multiple stock points in Togo are supported, so a Lomé order ships from the nearest one.
Revenue analytics
MRR, churn, cohort retention, failed payments and lifetime-value dashboards. Revenue reports by product, repeat buyer and delivery area of Lomé guide stock and marketing decisions.
Who we build for in Lomé
Popular online categories in Togo include textiles and fashion, phones and electronics, agri-products, cosmetics, building materials and food. Local demand in Lomé is shaped by port logistics, transit trade, banking, textiles and services, so we often design catalogues and B2B ordering around those sectors. In Lomé, we most often build subscription and membership platforms for:
Dairy and daily-needs brands
Dairy and daily-needs brands get plans and pricing plus self-service portal workflows tailored to their operations.
Meal and grocery boxes
We map how meal and grocery boxes sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Beauty and wellness boxes
For beauty and wellness boxes, we usually start with delivery schedules, then add CRM and lifecycle email once orders are flowing.
Gyms and clubs
Catalogue, pricing and fulfilment rules designed for gyms and clubs in Lomé, connected to the systems you already use.
Publishers and course creators
Publishers and course creators get membership entitlements plus plans and pricing workflows tailored to their operations.
Software and digital-product sellers
We map how software and digital-product sellers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in Lomé expect
Shoppers in Lomé rarely abandon a cart over price alone — they leave when their usual method is missing. Here that means Flooz (Moov Money), T-Money and Visa and Mastercard, then cash on delivery and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in West African CFA franc (XOF).
Zone-based payment rules let you offer different options for the Grand Marché than for outer parts of Lomé.
- Cash on delivery
- Visa and Mastercard
- T-Money
- Flooz (Moov Money)
- Bank transfer
Delivery and fulfilment from Lomé
Your subscription commerce platform can book shipments and share tracking with La Poste du Togo, DHL, Aramex, Gozem and Local moto-couriers, or route orders to your own riders and stores across Lomé.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Connectivity in the area — Gnassingbé Eyadéma International Airport and the Port of Lomé — makes regional and national dispatch from Lomé practical.
Your own store alongside Jumia (regional) and Facebook Marketplace
Selling in Lomé through Jumia (regional), Facebook Marketplace and local online classifieds gets you reach quickly, yet the buyer belongs to the platform, not to you.
Your subscription commerce platform becomes the hub: marketplaces and social shops become extra outlets fed from one catalogue, while repeat customers buy directly from you at better margins.
Tax, invoicing and compliance in Togo
On tax: Togo charges 18% VAT, with a simplified regime for small taxpayers.
Customer data is handled with Law No. 2019-014 on the protection of personal data, overseen by the IPDCP in mind, and the storefront follows the Consumer Protection Law and OHADA commercial law.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Togo.
Add a mobile app for Lomé customers
Phones carry most traffic in Togo. A subscriber app with push reminders lets customers skip tomorrow's delivery, change quantities, top up a wallet or renew a membership in seconds.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+0 so offers reach Lomé customers when they are awake, and the interface can run in French and Ewe.
- Accounting and revenue recognition
- Route planning and delivery apps
- Content and LMS platforms
- Analytics and BI
- Loyalty systems
- WhatsApp and push notifications
- Recurring-payment gateways and mandates
- CRM and lifecycle email
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
From first demo to growth in Lomé
Value first, depth later. For a subscription commerce platform serving Lomé, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Launch plans | Plans, recurring billing, customer portal and delivery or access rules. Configured for XOF, Flooz (Moov Money) and La Poste du Togo from the start. |
| Retain | Dunning, win-back offers, loyalty and lifecycle messaging. |
| Scale | Subscriber and delivery apps, new plans and regions. Reviewed against how Lomé customers actually buy. |
Success is measured on monthly recurring revenue, churn rate, payment recovery rate, average subscriber lifetime, skip and pause rate and upgrade rate — tracked on a dashboard you can see from launch day.
How Lomé clients work with us
Our team covers UTC+0 — 5h 30m behind India (IST) — through three 8-hour shifts, so a Lomé client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in French. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Lomé clients are served remotely with on-site workshops when the project needs them.
