The case for an international e-commerce platform in Tbilisi
Tbilisi is a capital and the largest city of georgia (country), home to about 1.3 million people, and one of the markets in Georgia where we build international and multi-region stores.
Businesses here work in finance, IT, tourism, wine trade and logistics; many are based around Vake, Saburtalo and the Rustaveli Avenue district.
Logistics are supported by Tbilisi International Airport and the East–West highway, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
For a business in Tbilisi, the opportunity is to own the customer relationship: your own international e-commerce platform keeps your margin, your data and your brand, while marketplaces and social channels become additional sales routes instead of the only one.
Local details we build into every Tbilisi project
Conversion in Tbilisi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
Prices, taxes, shipping and refunds are shown in Georgian lari (GEL), formatted the way Tbilisi customers read them.
Language and content
Content can be produced in Georgian, English and Russian, so a Tbilisi customer reads the store in the language they use at home.
Local trust signals
We add the payment logos, courier names and policy pages shoppers in Tbilisi recognise: Visa and Mastercard and TBC Pay and BOG Pay and delivery through Georgian Post.
Domain, phone and contact
Using .ge where it suits you signals a local business to shoppers and search engines. Click-to-call and WhatsApp buttons use the +995 calling code so customers reach you without dialling errors.
Talent and partners nearby
With Tbilisi State University and Ilia State University close by, finding people to manage catalogues, content and support after launch is realistic in Tbilisi.
An international e-commerce platform built around your Tbilisi business
Tbilisi businesses tell us what they sell and how they want to sell it; our engineers turn that into a custom international e-commerce platform, an admin system and a mobile app shaped around their operations.
Typical clients include D2C brands expanding abroad, manufacturers selling to distributors overseas, diaspora-focused retailers and tourism and gifting businesses. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your international e-commerce platform includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Tbilisi business sells.
Regional storefronts
Country or region sites with local language, content, currency, promotions and hreflang SEO. Dashboards break sales down by product, customer and neighbourhood of Tbilisi, so you see what to promote.
Local payments
Market-specific cards, wallets, bank transfers, BNPL and cash methods through suitable providers. Storefront language, imagery and navigation are set up for Tbilisi shoppers and available in Georgian and English.
Tax and duties
VAT, GST and sales-tax rules, tax-inclusive pricing, duties and landed-cost estimates where needed. Product data imports from your existing sheets or ERP, so Tbilisi teams do not re-type thousands of items.
Cross-border shipping
International couriers, regional warehouses, shipping zones, customs documents and returns. Checkout is configured for Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay.
Compliance pages
Market-appropriate privacy notices, cookie consent, consumer terms and accessibility considerations. Couriers such as Georgian Post, Wolt Drive and DHL plug in alongside your own fleet for Tbilisi orders.
Regional reporting
Sales, margin, conversion and marketing performance by country and currency. Multiple stock points in Georgia are supported, so a Tbilisi order ships from the nearest one.
Businesses that use NNT Mart in Tbilisi
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Tbilisi is shaped by finance, IT, tourism, wine trade and logistics, so we often design catalogues and B2B ordering around those sectors. In Tbilisi, we most often build international and multi-region stores for:
Exporters
Exporters get regional storefronts plus tax and duties workflows tailored to their operations.
D2C brands expanding abroad
We map how D2C brands expanding abroad sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Manufacturers selling to distributors overseas
For manufacturers selling to distributors overseas, we usually start with cross-border shipping, then add international couriers and 3PLs once orders are flowing.
Diaspora-focused retailers
Catalogue, pricing and fulfilment rules designed for diaspora-focused retailers in Tbilisi, connected to the systems you already use.
Tourism and gifting businesses
Tourism and gifting businesses get compliance pages plus regional storefronts workflows tailored to their operations.
Multi-country retail groups
We map how multi-country retail groups sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in Tbilisi expect
A store that serves Tbilisi should let customers pay the way they do offline: Visa and Mastercard, TBC Pay and BOG Pay, Apple Pay and Google Pay and bank transfer.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Georgian lari (GEL).
Business buyers around Vake often want invoices or bank transfer, while consumers lean on Visa and Mastercard. We support both flows.
- Apple Pay and Google Pay
- Space and TBC instalments
- Cash on delivery
- TBC Pay and BOG Pay
- Bank transfer
- Visa and Mastercard
Shipping, couriers and local delivery in Tbilisi
Your international e-commerce platform can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Tbilisi.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Tbilisi International Airport and the East–West highway — makes regional and national dispatch from Tbilisi practical.
Marketplaces vs. your own international e-commerce platform in Tbilisi
Many Tbilisi sellers already list on Extra.ge, MyAuto.ge, MyHome.ge, Wolt, Glovo and Zoommer. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
With your own international e-commerce platform you keep the customer data, set the offers and the packaging, and still push stock to marketplaces from a single admin.
Tax, invoicing and compliance in Georgia
On tax: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
On privacy we design around the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service; on consumer rights the store reflects the Law on Consumer Rights Protection and the Law on Electronic Commerce.
Our job is the engineering: price display with tax, invoice numbering, cookie and marketing consent, return and terms pages, role-based access and logs. Legal and tax conclusions stay with your own adviser in Georgia.
Take your Tbilisi store onto customers' phones
Phones carry most traffic in Georgia. Region-aware mobile apps can switch language, currency and payment options automatically while sharing one codebase and backend.
Apps are published under your own developer accounts and share the same backend as your international e-commerce platform, so offers, stock and orders are always consistent between web and mobile.
Push notifications can be timed to UTC+4 so offers reach Tbilisi customers when they are awake, and the interface can run in Georgian and English.
- Tax engines
- Regional analytics
- Geo-IP and consent platforms
- ERP and accounting
- International couriers and 3PLs
- Multi-currency payment providers
- Marketplace feeds by country
- Translation management
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
Launch roadmap and success metrics
We launch the journeys that create value first, then add depth. A typical roadmap for an international e-commerce platform in Tbilisi:
| Phase | What goes live |
|---|---|
| First market | One new region with language, currency, payments, tax and shipping. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Multi-region | Additional countries, local promotions and marketplace feeds. |
| Optimise | Regional apps, warehouses and localisation improvements. Reviewed against how Tbilisi customers actually buy. |
We track conversion by country, international order share, checkout completion by payment method, delivery time by region, return rate abroad and margin after duties and shipping on a live dashboard from day one, so Tbilisi results are visible, not promised.
Support hours and communication for Tbilisi
Tbilisi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Georgian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tbilisi clients are served remotely with on-site workshops when the project needs them.
