Why Tbilisi businesses are investing in multi-vendor marketplaces
Tbilisi is a capital and the largest city of georgia (country), with a population of roughly 1.3 million, and one of the markets in Georgia where we build multi-vendor marketplaces.
The local economy is driven by finance, IT, tourism, wine trade and logistics, and commercial activity concentrates around Vake, Saburtalo and the Rustaveli Avenue district.
Logistics are supported by Tbilisi International Airport and the East–West highway, which matters when you promise customers fast delivery.
Georgia is an open, English-friendly economy with growing tourism and a thriving wine export business. Digital banking by TBC and Bank of Georgia has made mobile payments mainstream.
Shoppers and trade buyers in Tbilisi already compare options on their phones; a multi-vendor marketplace that loads fast, shows accurate stock and accepts Visa and Mastercard turns that research into orders.
What makes a Tbilisi store feel local
Conversion in Tbilisi depends on small local signals — the right currency, the right words and the right payment and courier names.
Currency and pricing
The store speaks Georgian lari: GEL amounts from product page to invoice, so Tbilisi buyers never convert in their heads.
Language and content
Content can be produced in Georgian, English and Russian, so a Tbilisi customer reads the store in the language they use at home.
Local trust signals
Badges for Visa and Mastercard and TBC Pay and BOG Pay, Georgian Post delivery and clear return terms reassure first-time buyers in Tbilisi.
Domain, phone and contact
A .ge domain (or your own) builds local trust and search relevance. Contact buttons are pre-set with +995, so a customer in Tbilisi taps once to call or message.
Talent and partners nearby
Tbilisi draws on Tbilisi State University and Ilia State University, which means plenty of local staff, interns and technology partners to run the store after launch.
Custom-built for how you sell in Tbilisi
We do not hand Tbilisi businesses a ready-made theme: we study how you sell, then build the online platform and Android/iOS app your customers and staff actually need.
Typical clients include regional seller networks, B2B supplier platforms, service-provider marketplaces and institutional procurement platforms. Categories that sell especially well online in Georgia — wine and food, tourism products, fashion and electronics — get catalogue structures and filters designed for them.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
Core modules we build for Tbilisi clients
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your Tbilisi business sells.
Vendor onboarding
Application, document verification, agreements, approval and seller dashboards with team access. Delivery can be booked through Georgian Post, Wolt Drive and DHL or dispatched by your own riders around Tbilisi.
Catalogue governance
Listing templates, moderation queues, category rules, image standards and duplicate detection. Multiple stock points in Georgia are supported, so a Tbilisi order ships from the nearest one.
Commission engine
Commissions and fees by vendor, category, product or transaction, with promotions funded by either party. Revenue reports by product, repeat buyer and delivery area of Tbilisi guide stock and marketing decisions.
Order routing
Split carts, vendor-wise fulfilment, shipping rules, service areas and delivery tracking. Pages, search filters and wording are tuned to how people in Tbilisi look for products, in Georgian and English if your audience needs it.
Settlements
Payout calculations, reconciliation reports and integration with split-payment providers where permitted. Catalogues come in from spreadsheets, ERP exports or supplier feeds, so your Tbilisi team keeps its current way of working.
Trust and support
Ratings, reviews, returns, disputes, seller performance scores and customer-support workflows. Checkout is configured for Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay.
Businesses that use NNT Mart in Tbilisi
Popular online categories in Georgia include wine and food, tourism products, fashion, electronics, home goods and beauty. Local demand in Tbilisi is shaped by finance, IT, tourism, wine trade and logistics, so we often design catalogues and B2B ordering around those sectors. In Tbilisi, we most often build multi-vendor marketplaces for:
Industry-specific marketplaces
Industry-specific marketplaces get vendor onboarding plus commission engine workflows tailored to their operations.
Regional seller networks
We map how regional seller networks sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
B2B supplier platforms
For B2B supplier platforms, we usually start with order routing, then add logistics aggregators once orders are flowing.
Service-provider marketplaces
Catalogue, pricing and fulfilment rules designed for service-provider marketplaces in Tbilisi, connected to the systems you already use.
Institutional procurement platforms
Institutional procurement platforms get settlements plus vendor onboarding workflows tailored to their operations.
Artisan and curated brand marketplaces
We map how artisan and curated brand marketplaces sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Payments customers in Tbilisi expect
Checkout is where most online sales are won or lost. In Georgia, customers expect to pay with Visa and Mastercard, TBC Pay and BOG Pay and Apple Pay and Google Pay, and many also look for bank transfer, cash on delivery and Space and TBC instalments.
Provider approval, settlement time and fees differ by business type, so we shortlist gateways with you, then wire up status updates, refunds and reconciliation in GEL — card details stay with the provider.
Zone-based payment rules let you offer different options for Vake than for outer parts of Tbilisi.
- Space and TBC instalments
- Visa and Mastercard
- TBC Pay and BOG Pay
- Bank transfer
- Apple Pay and Google Pay
- Cash on delivery
Shipping, couriers and local delivery in Tbilisi
Your multi-vendor marketplace can book shipments and share tracking with Georgian Post, Wolt Drive, DHL, Glovo, Bolt Food and local courier firms, or route orders to your own riders and stores across Tbilisi.
Delivery rules can price by distance, weight, postcode or zone, offer same-day slots in dense areas, and switch on pickup points or click-and-collect where customers prefer them.
Connectivity in the area — Tbilisi International Airport and the East–West highway — makes regional and national dispatch from Tbilisi practical.
Tbilisi sellers: marketplace plus your own store
Selling in Tbilisi through Extra.ge, MyAuto.ge and MyHome.ge gets you reach quickly, yet the buyer belongs to the platform, not to you.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Rules Tbilisi sellers must respect online
On tax: Georgia charges 18% VAT and offers a small-business 1% turnover tax regime; Georgian e-invoicing (RS.ge) is mandatory for many businesses.
Two frameworks shape the build: the Law of Georgia on Personal Data Protection (2024 revision), overseen by the Personal Data Protection Service, and the Law on Consumer Rights Protection and the Law on Electronic Commerce.
We build the technical controls — tax-inclusive pricing, compliant invoices, consent banners, terms and return pages, data-access roles and audit logs. We are not a law firm, so final legal and tax positions should be confirmed with your own adviser in Georgia.
Android and iOS apps for your Tbilisi business
In Tbilisi, shoppers browse on phones first. Separate buyer and seller apps let customers shop and track orders while vendors manage listings, accept orders and see payouts from their phones.
One backend serves the website and the apps, and the apps ship under your own Google Play and App Store accounts — so what you change once appears everywhere.
Push notifications can be timed to UTC+4 so offers reach Tbilisi customers when they are awake, and the interface can run in Georgian and English.
- Logistics aggregators
- Search and recommendation engines
- WhatsApp and push notifications
- Analytics and BI
- Tax and invoicing systems
- KYC and business verification
- Split-payment and escrow providers
- CRM and helpdesk
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
A phased launch plan for Tbilisi
Value first, depth later. For a multi-vendor marketplace serving Tbilisi, the usual sequence looks like this:
| Phase | What goes live |
|---|---|
| Pilot marketplace | Seller onboarding, catalogue, checkout, order routing and basic payouts. Configured for GEL, Visa and Mastercard and Georgian Post from the start. |
| Govern and grow | Moderation, commissions, promotions, reviews and dispute handling. |
| Scale | Buyer and seller apps, new categories, cities and service areas. Reviewed against how Tbilisi customers actually buy. |
We track active sellers, GMV and take rate, listing approval time, order defect rate, seller payout accuracy and buyer repeat rate on a live dashboard from day one, so Tbilisi results are visible, not promised.
Working with our team from Tbilisi
Tbilisi runs on UTC+4, which is 1h 30m behind India (IST). With three 8-hour shifts we are available 24×7, so meetings, demos and urgent fixes happen in your working hours.
Project communication is in English; storefront content can be produced in Georgian. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; Tbilisi clients are served remotely with on-site workshops when the project needs them.
