The case for a B2B ordering portal in India
India is a market of about 1.33 billion people where B2B and wholesale portals are growing fast, with New Delhi as its capital.
India has more than 6 crore (60 million) MSMEs registered on the Udyam portal (Ministry of MSME). India has the world's largest real-time payments system in UPI and one of the fastest-growing online shopper bases, increasingly from tier-2 and tier-3 cities. Businesses that own their store — with UPI, COD, regional languages and WhatsApp updates — build loyal customers instead of renting them from marketplaces.
That is why more companies in India are moving from phone, WhatsApp and spreadsheet orders to a proper B2B ordering portal — one place where products, prices, payments, orders and customers are managed together.
Localised for India, not translated into it
A store that works in India respects local habits as well as local law. These are the details we configure first.
Currency and pricing
The store speaks Indian rupee: INR amounts from product page to invoice, so India buyers never convert in their heads.
Language and content
We localise pages, emails and notifications into Hindi, English and and 20 other scheduled languages where your audience needs it.
Local trust signals
Trust is local: familiar names such as UPI (Google Pay, PhonePe, Paytm) and RuPay, Visa and Mastercard cards and Delhivery sit next to the buy button.
Domain, phone and contact
A .in domain (or your own) builds local trust and search relevance. Click-to-call and WhatsApp buttons use the +91 calling code so customers reach you without dialling errors.
Custom-built for how you sell in India
Your B2B ordering portal is planned, designed and coded for your business model — not adapted from someone else's — and it can ship with a customer or staff mobile app on day one.
In India we typically work with wholesalers, FMCG distributors, industrial suppliers and electrical and hardware traders, and with sellers in categories such as mobiles and electronics, fashion and ethnic wear, beauty and personal care and groceries and FMCG that have strong online demand across India.
We start with a requirements meeting, show you a working demo within 24 hours, and only then propose scope, milestones and budget.
What your B2B ordering portal includes
Nothing here is fixed: modules are switched on, reshaped or built from scratch around how your India business sells.
Business accounts
Registration, KYC and approval, company hierarchies, branches, buyers and approvers with their own permissions. Bulk import and sync tools mean the India team never re-keys stock, prices or descriptions by hand.
Contract pricing
Price lists by customer, group or territory, quantity slabs, pack sizes, minimum order values and negotiated rates. Payment steps are built around UPI (Google Pay, PhonePe, Paytm), RuPay, Visa and Mastercard cards and net banking, the options shoppers here already trust.
Quick and bulk ordering
SKU-code entry, spreadsheet upload, saved lists, re-order from history and scheduled repeat orders. Shipping rules can use Delhivery, Blue Dart and Shiprocket as well as your own delivery staff in India.
Quotes and approvals
Request-for-quotation, counter-offers, purchase-order upload and multi-level approval before submission. Multiple stock points in India are supported, so a India order ships from the nearest one.
Credit and payments
Online payment, credit limits, pay-later terms, outstanding statements and payment reminders where approved. Dashboards break sales down by product, customer and neighbourhood of India, so you see what to promote.
Sales-team tools
Order on behalf of customers, territory assignment, visit notes and performance dashboards for representatives. Storefront language, imagery and navigation are set up for India shoppers and available in Hindi and English.
Who we build for in India
Popular online categories in India include mobiles and electronics, fashion and ethnic wear, beauty and personal care, groceries and FMCG, home and kitchen and B2B industrial supplies. In India, we most often build B2B and wholesale portals for:
Wholesalers
Catalogue, pricing and fulfilment rules designed for wholesalers in India, connected to the systems you already use.
FMCG distributors
FMCG distributors get contract pricing plus quotes and approvals workflows tailored to their operations.
Industrial suppliers
We map how industrial suppliers sell today and digitise it end to end — from enquiry and order to payment, dispatch and repeat purchase.
Electrical and hardware traders
For electrical and hardware traders, we usually start with credit and payments, then add warehouse and inventory systems once orders are flowing.
Medical and institutional suppliers
Catalogue, pricing and fulfilment rules designed for medical and institutional suppliers in India, connected to the systems you already use.
Dealer networks
Dealer networks get sales-team tools plus contract pricing workflows tailored to their operations.
Checkout and payment methods for India
Checkout is where most online sales are won or lost. In India, customers expect to pay with UPI (Google Pay, PhonePe, Paytm), RuPay, Visa and Mastercard cards and net banking, and many also look for cash on delivery, EMI and cardless EMI and wallets and UPI AutoPay for subscriptions.
Gateway selection depends on your category and merchant approval; we connect the provider, reconcile payments, automate retries and refunds, and never store raw card data. Prices, taxes and refunds appear in Indian rupee (INR), with GST-ready invoices.
- EMI and cardless EMI
- Net banking
- Cash on delivery
- UPI (Google Pay, PhonePe, Paytm)
- Wallets and UPI AutoPay for subscriptions
- RuPay, Visa and Mastercard cards
Delivery and fulfilment across India
Your B2B ordering portal can book shipments and share tracking with Delhivery, Blue Dart, Shiprocket, DTDC, Xpressbees, Ecom Express and India Post, or route orders to your own riders and stores.
We set up shipping zones, cut-off times, free-shipping thresholds, cash-collection rules and returns so the promise on the product page matches what your team can deliver.
Owning your channel in India
Many India sellers already list on Amazon.in, Flipkart, Meesho, Myntra, Nykaa, JioMart and ONDC network apps. Those channels bring traffic, but they also take commission, control the customer relationship and change rules without notice.
NNT Mart gives you a channel you own: your domain, your customer list, your pricing and your brand. Where it helps, we connect product feeds and orders from marketplaces so stock stays in sync and your team works from one dashboard.
Tax, invoicing and compliance in India
Tax basics: India levies GST, rationalised in September 2025 into main slabs of 5% and 18% with a 40% rate for select goods; e-commerce operators collect TCS, and e-invoicing and e-way bills apply above set thresholds.
On privacy we design around the Digital Personal Data Protection Act 2023 and the DPDP Rules 2025, alongside the IT Act 2000; on consumer rights the store reflects the Consumer Protection (E-Commerce) Rules 2020, which require seller details, country of origin, grievance officers and clear return and refund policies, plus the Legal Metrology rules on product labelling.
Controls we implement include compliant invoices, consent capture, policy pages, restricted staff access and audit trails. Please confirm the final legal and tax position with a local adviser.
Take your India store onto customers' phones
In India, shoppers browse on phones first. A dealer and sales-representative app lets buyers re-order in seconds, scan products, check statements and receive scheme announcements, while reps take orders at the counter even with patchy connectivity.
Apps are published under your own developer accounts and share the same backend as your B2B ordering portal, so offers, stock and orders are always consistent between web and mobile.
Order alerts, offers and abandoned-cart reminders go out on India time (UTC+5:30), in Hindi and English if you want.
- Credit and payment gateways
- WhatsApp and SMS notifications
- Logistics and freight partners
- ERP (SAP, Oracle, Microsoft Dynamics, Tally, Zoho)
- Warehouse and inventory systems
- CRM and lead management
- Accounting and e-invoicing
- BI and reporting tools
Integrations above are examples; we connect any system that offers a suitable API, database access or approved import and export process.
How we phase your B2B ordering portal
We launch the journeys that create value first, then add depth. A typical roadmap for a B2B ordering portal in India:
| Phase | What goes live |
|---|---|
| Launch portal | Accounts, contract pricing, catalogue, ordering and ERP order sync. Configured for INR, UPI (Google Pay, PhonePe, Paytm) and Delhivery from the start. |
| Automate | Quotes, approvals, credit, statements and notifications. |
| Expand | Dealer and sales-rep apps, analytics and new territories. Reviewed against how India customers actually buy. |
We track order-entry time, share of orders placed online, order accuracy, days sales outstanding, repeat-order frequency and sales-rep productivity on a live dashboard from day one, so India results are visible, not promised.
Working with our team from India
Our team covers UTC+5:30 — the same clock as our engineers in India — through three 8-hour shifts, so a India client always reaches someone during the local working day.
Project communication is in English; storefront content can be produced in Hindi and English. You get a named lead, direct engineer access and an NDA if you ask.
Our head office is in Chhapi, Gujarat, with an office in Hyderabad and representation in Nigeria, South Africa, Ethiopia and Zambia; clients in India are served remotely with on-site workshops when the project needs them.
